GCSE English Coursework †Wide Reading Assignment - Lamb to the Slaughter :: English Literature

GCSE English Coursework †Wide Reading Assignment - Lamb to the Slaughter by Roald Dahl, and The Speckled Band In this wide perusing task I have been taking a gander at two stories, 'Sheep to the Slaughter' by Roald Dahl, and 'The Speckled Band' by Sir Arthur Conan-Doyle. Both these accounts are classed as murder riddles, and I am proposing to research and think about the thought processes of the executioners in the two stories. 'The Speckled Band' is written in first individual from the perspective of Dr. Watson. The story begins with Watson looking once again notes of the cases that he and Holmes have taken over the most recent eight years; one in specific strikes a chord, and from their Watson recounts to the narrative of 'The Speckled Band'. The executioner in 'The Speckled Band' is Dr Grimesby Roylott. Roylott is a tall man who was very much fabricated. 'Sheep to the Slaughter' is written in a third individual point of view, and the story begins with a portrayal of a room, and afterward breaks into the characters, and tails them however the remainder of the story. The executioner in 'Sheep to the Slaughter is Mary Maloney, a delicate, modest housewife. The two stories, as recently stated, are both classed as murder secrets, anyway when looking at these two stories the styles of composing and the manner by which the tales are introduced is totally unique. A case of this would be the sequential request of each of the accounts. What I mean by this is the customary request of homicide secrets would be body, a thought process, a weapon, a passing, a suspect, an justification and criminologists. Sheep to the Slaughter and The Speckled Band are no special case to these rules. The Speckled Band follows this request and is a conventional homicide puzzle; Lamb to the Slaughter then again doesn't follow the customary style of homicide secrets and follows its own request. This request would be a thought process, a weapon, a passing, an executioner, a justification and criminologists. In changing the customary request of homicide secrets I feel that Dahl is ridiculing the type of Murder Mysteries. The thought processes in 'The Speckled Band' are obvious from a beginning time. Its clear to see that Roylott's thought processes was the cash, or its absence he would have if his progression little girls were to wed. While going through a few time in India, Dr Roylott wedded an impressively rich lady. Upon her what's more, Roylott's arrival to England Mrs Stoner kicked the bucket, and left her cash to Dr Roylott, and a yearly reserve that Julia and Helen Stoner could gather when they were to marry. This is the thing that Dr Roylott clearly

Avis Budget Group Term Paper Example | Topics and Well Written Essays - 3750 words

Avis Budget Group - Term Paper Example The organization esteems adjusted representatives to dreams or mission to accomplish the objectives of being an industry chief. 7 The point of the Avis Budget Group is to turn into the main organization in the vehicle rental industry. This point is being worked through by duty. The brands of the organization remarkably drive organization towards development. The organization follows the belief system of making an incentive for all the clients. The organization keeps up respectability while settling on all the significant choices. The direct of correspondence in the association is open and the employee’s display cooperation while playing out all the strategic approaches. The Avis Budget Group is arranged over the globe so it works in an assorted situation with a various work power. The organization investigates its qualities and shortcomings and assumes liability of the considerable number of difficulties which emerge and the choice which the organization makes. It likewise wor ks mindfully for the interests of the investors. 7 STAKEHOLDERS 8 Stakeholders are each one of those gatherings that are legitimately affected by the activities of the organization (Harrison, Bosse, and Phillips, 58 †74). Overseeing partners is significant for the achievement of the firm (Bosse, Phillips, and Harrison, 447-456). The partners of the Avis bunch incorporate vehicle vendors and different providers, administrators, sightseers and visit administrators, organizations requiring Avis’ administration for transportation, assorted workforce, investors, governments and industry members of the rental vehicles in nations where Avis and Budget is offering types of assistance. 8 SENSE 8 UNCOVER 11 SOLVE 14 ACHIEVE 20 EXECUTIVE SUMMARY The Avis spending bunch is a notable name in the matter of the vehicle rental administrations. It is a main worldwide specialist co-op with activities spread on in excess of 10,000 areas. The organization has its tasks in 175 nations around the world. The methodology of the organization is to spread the business in all regions where the rental vehicle administrations are utilized. This is in places where the travel industry and excursions for work are made regularly. The organization works in North America, Europe, Middle East, Africa and Latin America locale. The greater part of the workplaces which are situated in North America, Europe and Australia are organization possessed or either leased to the self employed entities who work as the business people for their outlets and offer benefits with the organization. The present issues that the ABG is confronting are with the vital activities of the organization which has been redistributed to the contractual workers who work autonomously. The clients are additionally not happy with the administrations of the organization on the grounds that the administrations which they get from different outlets are not the equivalent. The client delegates of the outlets are additiona lly not adjusted at offering legitimate types of assistance to the clients. This is on the grounds that they are not spurred and don’t comprehend the guiding principle which the organization wishes to convey to the clients. This report is featuring the issues which the organization is confronting by and by and offers suggestions for the organization to beat those issues and difficulties. The organization notwithstanding of the bombing client administrations is gainful. Hence, recommendations are made that segment of benefits must be distributed to the improvement of the administrations of the outlets. The Avis Group must create reinforce relationship with the temporary workers so the issues of the administrators can be settled and it can seek after towards greatness with the progression of time. An arrangement for the improvement

Blog Archive MBA News Dartmouth Tucks New Dean Looks to Transform MBA Program

Blog Archive MBA News Dartmouth Tuck’s New Dean Looks to Transform MBA Program On July 1, Matthew Slaughterâ€"currently the associate dean for faculty at Dartmouth College’s Tuck School of Businessâ€"will become the first new dean the school has had in 20 years, succeeding Paul Danos. And judging from an article on the Wall Street Journal’s At Work blog, Slaughter has some big plans in mind for the program, including offering more adaptable study options for aspiring MBAs who want an alternative to the traditional full-time framework. Another key area of focus for Slaughterâ€"and an issue that has received some media in the past yearâ€"is appealing to female MBA candidates. On this point, Slaughter cited a soon-to-launch (May 2015) initiative with all-female Smith College that is designed to help equip the college’s graduates for later entry to business school. In addition, he is contemplating changes to Tuck’s degree offerings beyond the MBA. With plans like these in the works at Tuck, we will certainly be keeping an eye on what the school does next. Share ThisTweet Dartmouth College (Tuck) News

Business Analysis Tesco Plc - 2010 Words

Task 1: know the range of different businesses and their ownership ‘Businesses on Our Doorstep’ Task 1A For this assignment my task is to choose two contrasting businesses within the Borough of Newham and describe the type of businesses, purpose and ownership. One has to be a large profit making business, like PLC or Ltd, and the other a small business, profit, not-for-profit, sole trader, partnership or small ltd. For the first business, I have chosen one of the largest retail in the world, Tesco PLC, and for the second I have chosen the charitable organization, Cancer Research UK, that is a not-for-profit business. Tesco PLC Tesco PLC is a Public Limited Company, founded by Jack Cohen and headquartered in Cheshunt, in the United Kingdom, that operates as a grocery retailer. It is a well established business and it earns good profits. The company produces goods, supplies goods, and offers services to customers. Tesco PLC primarily offer food, groceries, clothing and general merchandise, and it also supplies retail banking, insurance and financial services. Tesco PLC is engage in distribution, sourcing, data analysis, telecommunications, property operations and online entertainment. The business runs in the United Kingdom, China, India, Malaysia, South Korea, Thailand, the Czech Republic, Hungary, the Republic of Ireland, Poland, Slovakia and Turkey. Customers are served approximately 7,300 stores in 12 markets, also through the Internet. Tesco continued to make progress,Show MoreRelatedBusiness Analysis : Tesco Plc Essay1362 Words   |  6 PagesINTRODUCTION: Tesco PLC is one of the largest retailer in the world and by revenues it is the third largest , started in Welwyn garden city , Hertfordshire , England, and united kingdom , it has a large varieties of superstore and merchandise stores in many continents .it is one of the leading market of the groceries in the UK in which it has a market share of 28.4% , it has stores in many countries like Hungary , Thailand , Malaysia , Ireland . Recently it’s been proposed to open up in UAE. Tesco startedRead MoreTesco PLC: A Business Overview1473 Words   |  6 Pagesï » ¿Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 02 Historical Share Price of Tesco†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 02 Performance Analysis of Tesco†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 03 Capital Structure of Tesco Plc†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦05 Corporate governance of Tesco†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 06 Corporate social responsibility†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..06 Trend and new stories about Tesco Plc†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.07 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦07 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦08 Introduction: Tesco Plc, the worlds fourth largest and Europe secondRead MoreA Report On Tesco Plc1711 Words   |  7 PagesIntroduction The purpose of this report is to applies financial ratios analysis indicators in specific to analysis ,comparisons and evaluation of annual report of Tesco PLC and Wm Morrison supermarket PLC .It will be focus on following respects (1)Comparing Tesco PLC and Morrison PLC between 2013 and 2014 respectively. (2) Comparing Tesco PLC and Morrison PLC in 2014. 2 .0 Three limitations of ratio analysis (1)Although Tesco and Morrison operates in similar sectors ,but it is impossible that anyRead MoreIntroduction to J. Sainsbury Plc910 Words   |  4 Pages  Ã‚  Ã‚  Ã‚  Ã‚  Company analysis   Ã‚  Ã‚  Ã‚  Comparative analysis   Ã‚     Ã‚  Financial Ratio Analysis   Ã‚  Ã‚  Ã‚  Gearing/Financial Risk   Ã‚  Ã‚  Ã‚  Ã‚  Evaluation of Financial Analysis   Ã‚  Ã‚  Ã‚  Introduction The objective of financial reporting/statements is to provide information about the reporting entity’s financial performance and financial position that is useful to a wide range of users for assessing the stewardship of the entity’s management and for making economic decisions. This is a report on the operations of J. SainsburyRead MoreFinancial Analysis of Three Supermarket Chains Essay969 Words   |  4 Pagesfinancial analysis of the position of the three major supermarket chains (Tesco plc, Morrison plc and Sainsbury plc) in the UK, using the financial tools such as Horizontal and Vertical Analysis and Ratio Analysis. The calculations done are considering the figures from the income statement and balance sheet of these three companies for the last 2 years (2008 2007). Doing these calculations is an effort to find out the current position and if any forecast on their performance. Tesco Plc *InterpretingRead MoreInternal And Internal Analysis Of Tesco1721 Words   |  7 PagesTesco PLC, the top three retailer in the world, which was establish by Jack Cohen in 1919 year, which has near 100-Year history. In these days, it has been thrived to 12 country all over the world, including United Kingdom, Malaysia, India, Hungary, Ireland, Kipa, Slovakia, Pol and, Czech, Thailand, even South Korea, and China (Tescoplc.com, 2012). Tesco is a public limited company. According to Marcouse (2011:92), â€Å"Public limited company (Plc) is a larger type of company that must have at least  £50Read MoreMarketing Reflective Essay1135 Words   |  5 Pages(product or service), perform as its specialist and finally present our findings/ideas. Our group chose one of the largest companies that operates in the UK Supermarkets market – Tesco Plc. In order to analyse macro, micro, and internal-environment of selected brand were used such an important tools as PESTLE/PEST, SWOT Analysis, Porter’s 5 Forces and BSG Matrix. And ultimately we have been asked to write an essay. The purpose of this reflective essay is to think about findings individually of group presentationRead MoreSwot Analysis Of British Food Company1624 Words   |  7 PagesBritish Foods PLC is a British multinational food processing and retailing company which was foun ded in the year 1935 by a Canadian named Willard Garfield Weston and from that date the rest is history. (Grace’s Guide, 2016). As we all know competition encourages growth and it was part of the things that contributed to the growth of the Company. There are two companies that were, and still major competitors to Associated British Foods PLC. The companies are as follows: Nestle S.A. and TESCO PLC. NestleRead MoreSwot Analysis : Tesco s Cut Throat Competition 1649 Words   |  7 Pagesshows us that any type of business, no matter their previous success, may fail at any moment. For over 30 years, Tesco remains one of the biggest retailers worldwide. However Tesco has suffered a dramatic decrease in its market share and profits (Ruddick, 2015). To avoid this, SWOT and PESTLE analysis needs to be constantly updated (Marcousà © et al. 2003: 61). According to Marcousà © et al. (2003:61) a SWOT analysis â€Å"identifies internal strengths and weaknesses of the business, and highlights the externalRead MoreAn Evaluation Analysis of Tesco Plc7760 Words   |  32 PagesBusiness and Financial Performance of Te sco Plc over three years THE BUSINESS AND FINANCIAL PERFORMANCE OF TESCO PLC OVER A THREE YEAR PERIOD Oxford Brooks University Submitted by: TAHIR GHAFOOR ACCA Registration # 1969183 Date Submitted: 21 Nov, 2011 Word count: 6495 approximately. 1|Page Business and Financial Performance of Tesco Plc over three years Table of Contents Table of Contents .................................................................................................. 2 .

Mark Twain s A True Story Essay - 1755 Words

A True Story and How it Addresses the Rhetoric of Race As one of the great American authors, Mark Twain is recognized for his unique contributions as a writer, one of them being his involvements in the racial debates during the 19th and 20th centuries. Some of his works such as an excerpt from his Autobiography, stories from â€Å"The Celebrated Jumping Frog from Calavaras County†, â€Å"Buck Fanshawe’s funeral† and â€Å"A True Story† have been particularly included in the selections of â€Å"The Heath Anthology of American Literature† to illustrate the nature of The American Society and its issue with race during the 19th and 20th centuries (Lauter 408). In â€Å"A True Story†, Mark Twain writes about the accounts of an elderly African American woman as told to him by an ex-slave that had previously worked at his sister-in-law’s plantation. â€Å"A True Story† is more than a fascinating tale of an old black woman with a nature for being jovial; it shows Twain’s unique way o f addressing racial legacies of the Civil War and Reconstruction through literature. Twain’s short story which is titled in full as â€Å"A True Story, Repeated Word for Word as I heard it† is a tale about Aunt Rachel, an African-American woman who recalls her ordeals of hardship and torment while leading a life of slavery. The story begins as Aunt Rachel is seated on the front porch with the children under her care. To the children, Aunt Rachel cuts across as being very happy and without troubles and so one child proceeds to ask her whyShow MoreRelatedHuckleberry Finn and the use of Satire Essay1109 Words   |  5 PagesHuck Finn and the use of Satire Mark Twains The Adventures of Huckleberry Finn has been controversial ever since its release in 1884. It has been called everything from the root of modern American literature to a piece of racist trash. Many scholars have argued about Huck Finn being prejudiced. In The Adventures of Huckleberry Finn, Mark Twain uses satire to mock many different aspects of the modern world. Despite the fact that many critics have accused Mark Twain’s novel of promoting racismRead MoreThe Story as Told in The Adventures Of Huckleberry Finn1279 Words   |  6 PagesThe Adventures Of Huckleberry Finn By. Mark Twain Mark Twain s Legendary story of Huckleberry Finn is the tale of a young little-minded orphan boy named Huck, who is the narrator, and tells his story in which he is accompanied by a runaway slave named Jim who both embark on various mischievous adventures down the Mississippi River, Jim who is owned by Huck s care takers Ms.Watson and Widow Douglass is faced with the most challenges in the novel. Throughout the novel Huck Jim are faced withRead MoreThe Adventures Of Huckleberry Finn By Mark Twain Essay1055 Words   |  5 PagesLit-Period 5 28 September 2016 Adventures of Huckleberry Finn 1835 Mark Twain embodies realism in almost every aspect of his writing not excluding The Adventures of Huckleberry Finn, which in he portrays such a lifelike setting that it almost gives you this sense of reality through the point of view of a young man that has an urge for freedom yet struggles to conform to society s norms due to his adolescence. Twain s ability to unmask the true identities of the characters through the diction and settingRead More Samuel Langhorne Clemens Essay1140 Words   |  5 PagesSamuel Langhorne Clemens Samuel Langhorne Clemens or commonly known as Mark Twain was an American writer and humorist. Twain’s writing is also known for realism of place and language, memorable characters, and hatred of bad faith and oppression. Clemens was born in Florida and then later on moved to Hannibal, Missouri, a Mississippi river port, when he was four years old. There he received a public school education. After his father died in 1847, Clemens was assisted to two Hannibal printersRead MoreThe Adventures Of Huckleberry Finn By Mark Twain1103 Words   |  5 PagesThe Adventures of Huckleberry Finn, Written by Mark Twain filled his stories with many examples of satire as to convey a message while also writing an interesting story. The Adventures of Huckleberry Finn revolves around the adventures of a young boy called Huckleberry Finn, who is about thirteen years old. Tom Sawyer is Huck’s best friend and around the same age as Huck. He is only there in the first few chapters and the la st few chapters of the story. There are similarities between the two charactersRead MoreLiterary Realism : A Movement1602 Words   |  7 Pagesrealism what it was. In order to support the goals of these works, authors, for the first time, created stories that truly represented class and gender. The topics of class and money often appeared in these works. The people targeted for a story of realism was generally the new middle class. This was the first time that the middle class was really acknowledged in literature. Realism is all about being true to what actually happens; the author tells all that is real even when the truth may be ugly or sociallyRead MoreAnalysis Of The Book Tom Sawyer 1629 Words   |  7 PagesPetersburg may be small but it s got everything a boy could ever want. This really adds to the excitement and appeal of the book. Another thing that adds to the appeal of the book is the narrator point of view. Twain does a good job of using versatility and verbal skill in the narrator point of view. For example tom s words have a bit of boyish energy to them. For example tom states oh, if only i d had a little more whitewash, this is a lack of a better term, it s as if twain does more than thinkingRead MoreEssay about Huckleberry Finn is Not a Racist Work1519 Words   |  7 Pagescomes from one book by Mark Twain called Huckleberry Finn,† this is what fellow writer had to say about this classic novel. Still, this novel has been the object of controversy since it was published more than 150 years ago. Some people argue that Huckleberry Finn is a racist work, and that the novel has no place in a highschool classroom. This feeling is generated because a main character in the story, Jim, and other slaves are referred to many times as â€Å"niggers.† When Mark Twain wrote this book, heRead MoreNegative Influence Of Huck Finn1360 Words   |  6 PagesMark Twain’s â€Å"Huck Finn† â€Å"Huck Finn† story can be a debatable when it comes to history, and what the story is about. Some argue that Mark Twain’s abuse of using the â€Å"N† word triggers racism especially that this book was written when slavery became illegal. As one student said, It is estimated that the word nigger is used 392 times which reinforces a negative stereotype of African Americans represented by the use of this derogatory word (Jackson). Some can still argue that this book can be a badRead MoreThe Adventures Of Huckleberry Finn By Mark Twain1423 Words   |  6 Pagesis still going on. In this book The Adventures of Huckleberry Finn by Mark Twain was a prime example of how most children were raised to be and how it produced a wrong perception on slaves. Mark Twain wrote The Adventures of Huckleberry Finn because of a direct effect off of his personal experiences in his time. Any difference in another human shouldn’t determine greeting or befriending another pers on was the message Mark Twain was trying to send was due to the struggles he seen a slave go through

Kleos in the Iliad Essay - 1074 Words

Kleos in the Iliad When we consider the Hero in ancient Greek culture, we must forget our notion of what a hero is. The ancient Greek concept of a hero was different from our own cultures. The motivation for any Homeric Greek is glory, or Kleos, that is to be honored and respected among their people. Not only does kleos imply being honored and respected, it literally means ‘to be heard.’ Achieving kleos entails that your tale and ultimately you will live on forever. Kleos is essential to the Greeks and life would not be worth living without it. When a warrior or hero is advised to avoid risking their life in battle it almost drives them even further towards the deed. It is better to be killed in action rather than to live†¦show more content†¦Even as his wife Andromache pleads â€Å"Pity me, please! Take your stand on the rampart here before you orphan your son and make your wife a widow† (Iliad VI. 511-512) to persuade him to stay at home, he chooses kleos over h is family. Hector is described by Helen far differently than she speaks of her own husband. â€Å"But come in, rest on this seat with me, dear brother, you are the one hit hardest by the fighting, Hector, you more than all – and all for me, slut that I am, and this blind mad Paris† (Iliad VI. 421-423). Helen embraces Hector for his bravery and honor, and asks even that he rest from battle. Her polar opinion between the two brothers serves as an important facet for dissecting the importance of kleos even within a family. Homer shows Helen’s shame and contempt for her husband as he does nothing to defend her or his home against her love for Hector as he fights so gloriously for Troy. Hector fights for his own kleos and for the glory of Troy, and leaves his family behind for it. His desire to leave his legacy behind is greater than his love for family. However, he realizes that there is more than one way to leave a legacy behind. Despite leaving his family behind, he hopes that his son will supplant him praying to Zeus â€Å"Zeus, all you immortals! Grant this boy, my son, may be like me, first in glory among the Trojans, strong and brave like me, and rule all Troy inShow MoreRelatedDeus and Kleos: The Paradox of Glory in Homers The Iliad Essay1104 Words   |  5 Pages The Iliad is the story of hundreds of Ancient Greek heroes and kings seeking to take the fabled city of Troy. They embody the values that the Ancient Greeks valued. The charismatic Odysseus, the mighty Achilles, the wise Nestor, the royal Agamemnon all take part in the Iliad. The heroes pursue personal glory on the battlefield. Glory to them, is more valuable than their families, their lives, and form the very basis for their existence. The invincible Achilles, mightiest of the Achaeans, choosesRead MoreThe Iliad Vs. Troy1692 Words   |  7 PagesSlater Poem vs Film The Iliad vs â€Å"Troy† Achilles and Hector fighting with Athena and Apollo on both sides of the Warriors Introduction Written by the ancient Greek poet, Homer, The Iliad was an epic documented on the nearly 10-year long war between the Trojans and the Greeks. Although the epic had occurred in 1194–1184 BC, the epic was passed down through generations, orally, until Homer wrote the Iliad 500 years after the Trojan war in 750 BC. An adaptation of the Homers’ Iliad is David Benioff’sRead MoreAchilles Slaughtered The Great Trojan Hero Essay1271 Words   |  6 Pagesto return to his family. Odysseus acquired more kleos than any other Greek hero in Homer’s epics. The Greeks considered kleos to be the measure of a man. Unlike modern western civilization, the Ancient Greeks didn’t believe in immortality through an afterlife, but naturally, they still sought something permanent, something to give them a purpose in life. They fulfilled this psychological need by creating a glorious legacy, and achieving kleos in the eyes of their peers in order to â€Å"†¦measureRead MoreAchilles Slaughtered The Greatest Trojan Hero Essay1276 Words   |  6 Pagesto get home to his family. Odysseus acquired more kleos than any other Greek hero in Homer’s epics. In the Greek’s eyes, kleos was the measure of a man. Unlike modern western civilization, the Ancient Greeks didn’t believe in immortality through an afterlife, but naturally, they still sought something permanent, something to give them a purpose in life. They fulfilled this psychological need by creating a glorious legacy, and achieving kleos in the eyes of their peers in order to â€Å"†¦measure one’sRead MoreAn Essay on the Illiad868 Words   |  4 Pagesa ‘student of his culture’ and thus both The Iliad and The Odyssey are directed sources of their own period. Select any one episode or scene from either of the poems as one that you feel is most memorable. What does it tell about Homeric culture? A writer is a reflection of his age. A work of art is considered a mirror of the customs, culture, and concepts of the age to which it belongs. Homer’s writings are a true representation of this. His Iliad and Odyssey both reflect the old Greek cultureRead MoreAnalysis Of Gaius Valerius Catullus s The Iliad 1489 Words   |  6 Pagestruly god-like. Homer makes no mention of the afterlife in The Iliad, meaning that the only true way for a mortal to live on is through the remembrance of their life on earth. Many strive for immortality, but to achieve it, one must obtain Kleos, the glory a man receives in war. If a hero like Achilles or Hector were mentioned to someone today, chances are, the person would know who the hero was. This is how immortality through Kleos works. When the poet Gaius Valerius Catullus describes how he wishesRead MoreA Comparative Analysis of Odysseus and Achilles Essay1207 Words   |  5 Pagesthe very thing that Thetis sought to avoid, eventually pul led Achilles into battle. Kleos is commonly translated as â€Å"fame† or â€Å"glory,† but these words do not encompass its true meaning. Kleos plays an enduring role in the interactions of Greek patriarchs; it transcends an individual and is passed on to successive generations. Having fathers of fame, both Odysseus and Achilles feel that they must maintain the kleos of their lines and build upon it. Achilles and Odysseus share a similar lineage. NumerousRead MoreHow Does Homer Use The Effectiveness Of Ajax s Speech1723 Words   |  7 Pagesthe effectiveness of Ajax’s speech, specifically Ajax’s similarities to Achilles and the speech’s focus on the Greek value of timÄ“ (one’s honor or how one is perceived by others), to reveal the motivations and nature of Achilles. In book IX of the Iliad, Ajax, known primarily for his brute strength and martial prowess, delivers the speech Achilles finds most compelling. Conversely, Odysseus, although the most adept orator sent, is the least effective in convincing Achilles to rejoin the war. In myRead MoreThe Heroic Code Of Honor For A Hero1228 Words   |  5 Pagesacquiring a kleos; establishing fame, glory and a positive reputation. It was not an easy task to become a Grecian hero. Building and maintaining kleos meant that a warrior must be brave and strong, be â€Å"a speaker of words and a doer of deeds.à ¢â‚¬  The solider had to protect his friends and harm his enemies, respect the gods and his elders, and most of all value his honor over his life. To die in battle, and be spoken of after death was the most important act of honor for a hero. The Greek tragedy, Iliad, attributedRead MoreOdysseuss Appearance in The Odyssey and the Iliad1416 Words   |  6 Pagescharacter that shows a different type of masculinity than is portrayed by other characters. The first text that gives Odysseus a major role is the Iliad. When Agamemnon suggests to his men that they sail home they do not hesitate in agreeing and stream out to their ships. Odysseus steps in, restrains them and brings them back to the assembly (Homer, Iliad 2.55-225). Odysseus can be seen here as a keeper of peace and order. He does not allow the men to take the easy way out. Once the men have left

Thesis (Parking Area in the State University) free essay sample

CHAPTER 1 THE PROBLEM AND ITS SCOPE Rationale Every individual has only one life; so, it must be protected from any forms of accidents that may cause death. Accidents can happen anywhere at anytime and could happen unexpectedly. There are accidents that happen due to negligence of both the victim and the offender. The NORSU-BSC Campus is a school where motor vehicles are allowed to get in and out of the campus. There are owners of motor vehicles who are roaming around the campus even during classes and with tampered mufflers which destruct classes. Moreover, some motor vehicles are parked anywhere or even along the pathways where they cause problems to many. This indiscriminate parking activity is not desired for a university that promotes good image and sets as an example of peace and orderliness to the public. It is along this line that the researchers who are future implementers of school rules and regulations would like to find out the volume of these motor vehicles entering the campus, and to identify the problems caused by indiscriminate parking. We will write a custom essay sample on Thesis (Parking Area in the State University) or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The findings of this study would help NORSU-BSC in designing a parking area to avoid problems and untoward accidents brought about by indiscriminate parking. Statement of the Problem This study would like to identify the indiscriminate parking of motor vehicles in Negros Oriental State University, Bayawan City. It sought to answer the following ques-tions: 1. )What is the profile of the respondents in terms of 1. 1. Sex; 1. 2. Age; and 1. 3. Course? 2. )What is the volume of registered motor vehicles entering the campus? 3. What are the observed usual parking areas of motor vehicles? 4. )What are the reasons in choosing parking areas for motor vehicles? 5. )What are the problems caused by the existing parking preferences of motor vehicle owners (indiscriminate parking)? Significance of the Study Negros Oriental State University, Bayawan Sta. Catalina Campus comprises four colleges with growing enrolment each year. With an increase in enrolment also comes an increase in the volume of vehicles that come and go, entering and leaving the campus everyday. This daily routine of students and teachers has created a problem as to the most appropriate area for parking motor vehicle. This being the case, the researchers who are students in Criminology have embarked in conducting a study on the indiscriminate park-ing of motor vehicles in the campus, the result of which shall prove beneficial to the Uni-versity and the clientele, students, visitors, and the faculty and staff who own motor ve-hicles that enter and leave the campus on a temporary or permanent basis daily. To have a proper parking area of motor vehicles in the school campus brings ad-vantages. First, it can eliminate the disturbance of classes because of the noisy sound mufflers of the motor vehicles. Second, it can avoid accidents inside the school premises. Third, it can make the criminology students vigilant of their duties as implementers in preparation for their professional jobs. Lastly, it can give peace of mind to owners if their motor vehicles are parked properly. This study would also benefit the following: NORSU. The result of this study would help the administration plan a parking area for motor vehicles of both the students and the faculty and staff. Motorists. This would help the motorists secure their motor vehicles by parking them in a designated area. Students. The students would be safe from any accidents resulting in indiscriminate park-ing and pathways are safe for them. NORSU BSC Campus. The NORSU campus would have a peaceful and orderly environ-ment since the motor vehicles are parked in their designated parking area. Scope and Limitation of the Study This study is limited only to the responses of the students, faculty and staff of Ne-gros Oriental State University, Bayawan City Campus who are wners of motor vehicles and are getting in and out of the school campus. This study started last August 2010 and ends on November 2010. Definition of Terms The following terms are defined to facilitate understanding of concepts and terms used in the study: Criminology Student. A student of NORSU–BSC who can be the implementers of the school rules and regulations especially in the proper parking of motor vehicles. Faculty and Staff. The school personnel who are teaching and are non-teaching who own motor vehicles that are coming in and out of the school campus of NORSU-BSC. Indiscriminate Parking. Refers to a vehicle parked anywhere in the campus preferred by the motor vehicle owner. Motor Vehicles. Any vehicles propelled by any power other than muscular power using the public highway, but excepting road rollers, trolley cars, street- sweepers, sprinklers, lawn mower, bulldozers, graders, fork-lifts, amphibian trucks, and cranes if not used only in public highways, vehicles which run only on rails or tracks, tractors, and trailers and traction engines of all kinds used exclusively for agricultural purposes. Parking. The area where most of the motor vehicles have been brought to stop on shoulder or proper edge of a highway or pathway, and remain in active in that place or close thereto for an appreciable period of time. Parking Area. An area where the motor vehicles are parked in a designated area. Stopping. The motor vehicles have been brought to a stop on shoulder or proper edge of a highway or pathway, and remain in active in that place or close thereto for an appreciable period of time. Undesignated Parking Area. An area where the owners park their motor vehicles in their preferred areas. THEORETICAL FRAMEWORK OF THE STUDY This study is anchored on the Classical Theory by Dr. Cesare Lombroso. He argued the study and treatment of the offenders as an individual, rather than of focusing attention on the abstract crime in the classical manner. He generally supported reformatory treat-ment of all prisoners except born criminals. It established the fact that 18th century law was generally administered within the basis of corruption, arbitrariness and cruelty. Under the way for reformation, it was pointed out that criminal law remained and demonstrated what the faults were and the remedies might be. It advocated the restriction of the power of the judges through legislation which would provide penalties based on the calculated harm of the given crime o society. The classical theory regarded the criminal law as originating in torts or wrongs to individuals. According to this theory, all wrongs produced efforts at self-redress in the injured parties and were therefore treated as injuries to particular individuals. Later, by a series of transi-tions, the group took charge of the transaction and the wrong to the state. This theory however, is inadequate for it assumes the priority of the individual to the group. . Human evolves in various ways to make its members conform and behave according the norms and standards set by them. These process takes forms institutionalized means of making laws by the implementers. The manifestations of punishes in a particular conduct because it is believed harmful to permit such conduct to exist or continue. Some instances even though the dependant did not know nor to untold to commit any wrong shall be penalized. Man is essentially a moral creature with an absolutely free will to choose between good and evil and therefore more stress upon the criminal himself and also basic criminal liability is human free will and the purpose of penalty is retribution. Endeavor to establish a Mechanical and Proportion between crime and penalty Since man and lunatics cannot calculate pleasure and pain they should be regarded as criminal or to be punished. Man composes the nation, and this nation in order to continue its existence, has to police itself, set up rules and regulations for itself in order to guide and educate its inhabitants. Because of the systematic movements and activities done by the people, who at the same time governmenting themselves, the so called came into existence could not exist in a group of people who are living in a territory unless they govern-themselves with rules and regulations. If they are not able to establish peace and order among themselves, the law of the jungle would prevail, these means that only the fit will survive. But man is higher than animals and plants. He is wise and uses his power to think unlike the animals and plants that are only governed by their instinct. So, in order to preserve and mankind, he has to iscipline himself and live in accordance with the rules and regulations he himself had established in the society. Human behavior swayed by the ideals which emerged in their daily life. Conse-quently, they give greater emphasis to the prevention of crime and to measures designed to protect society. Ideas of moral guilt and the categorization of crimes gave way to reco gnition of environmental influences and individual differences among offenders. Classification of criminals were based on their behavior or characteristics in terms of physique, heredity, psychology, and environment. CLASSICAL THEORY (Dr. Cesare Lombroso) Figure 1. The Theoretical Framework of the Study CONCEPTUAL FRAMEWORK OF THE STUDY The conceptual framework describes the flow and direction of this study. In the independent variables, the researchers identified the profile of the respondents and the problems encountered by indiscriminate parking of motor vehicles in NORSU-BSC. The dependent variables are the result of the study conducted. 1. ) Profile of the respondents 1. 1 Age; 1. 2 Sex; and 1. 3 Course 2. ) Volume of registered motor vehicles entering the campus. . ) Common areas where indiscriminate parking is observed. 4. ) Reason for indiscriminate parking. 5. ) Problems encountered by indiscriminate parking. INDEPENDENT VARIABLES DEPENDENT VARIABLES Designated common parking area of motor vehicles in NORSU-BSC Assessment of indiscriminate parking of motor vehicles in NORSU-BSC. Figure 2: The Conceptual Framework of the Study RELATED LITERATURE The University of Bradley is a school where parking of motor vehicles is strictly implemented. Any motor vehicle parked on university property in regulated spaces must display a valid Bradley University parking permit or pass. The type of permit indicates the areas where the vehicle may be parked. Any vehicle which has accumulated six (6) or more unpaid parking citations or which inhibits traffic flow, hampers fire protection, is parked illegally in a reserved or handicapped space, blocks handicapped access, displays a lost/stolen or forged/altered parking permit is subject to immediate towing and impoundment. Parking permits are required from 7:00 a. . to 7:00 p. m. , Monday through Friday. The Visitors lot is a reserved area. All faculty, staff and students are prohibited from parking within this area unless otherwise notified. These regulations are subject to change without notice when necessary to facilitate the parking or safety program of the University. When changes are necessary and have been approved by the University, an announcement will be made, if possible, in app ropriate university publications, prior to the effective date of the change. ([emailprotected] du) Likewise, The University of the Pacific is a school wherein the rules and regula-tions about parking of motor vehicles is strictly imposed and well implemented. There are provisions that regulate the university and must be imposed by the Department of Public Safety without fear or favor. The provisions of the California Vehicle Code and University regulations issued by the Board of Regents of the University will be enforced by the Department of Public Safety on all property owned and/or operated by the University Parking and traffic regulations are established under the authority of Section 21113 of the California Vehicle Code. These regulations apply to all faculties, staff, students and visitors of the university and are intended to promote pedestrian and vehicular safety, make parking facilities available to all members of the campus community, ensure access at all times for ambulance, firefighting equipment and other emergency/service vehicles and provide proper collection of parking fees. All motor vehicles parked on university property must either have a properly authorized temporary parking permit which is displayed according to instructions on the permit or a valid annual decal. Vehicles displaying arking permits or decals which are improperly located are subject to citation. Permission to drive or park on university property may be denied by proper authority at anytime. Possession of a current parking permit or pass does not guarantee a parking space. The responsibility of locating a legal parking space in any given lot or street rests solely with the holder of the permit or pass. Vehicle Maintenan ce is not permitted on campus. Violators are subject to citations and charges for cleanup. Heavy fines are imposed for oil/petroleum products left on the roadways. The maximum speed limit on campus streets is 15 miles per hour for all vehicles. The parking lot speed limit is 10 miles per hour for all vehicles. No person shall drive, stop, park, or leave standing any vehicle whether attended or not, upon any drive-way, sidewalk, landscaped area or any area not marked for parking or in any other location that will obstruct the view of any sign posted by the Department of Public Safety. Vehicles can not be used as living quarters while parked on campus. Vehicles must be fully contained in the stalls/areas marked for parking. Diagonally and perpendicular parked vehicles must have one wheel within 18† of the curb. Both inside wheels of a parallel parked vehicle must have the wheels within 18† of the curb. All parking along roadways and areas not otherwise marked must be parallel and facing the direction of traffic. Visitors to the campus between 7:00 a. m to 5:00 p. m must display a temporary parking permit on their vehicle. If parking in the reserved visitor’s parking near the tower you must obtain a temporary parking permit from the tower lobby. Park Ur Self permit dispensers are located in front of the Faye Spanos Concert Hall and in the swimming pool parking lot. These permits are valid in â€Å"B† lots. ([emailprotected] of the Pacific. com) Providing adequate parking facilities and the proper supervision of campus traffic is a major activity on university campuses throughout the United States. This is especially true at institutions like Southern Connecticut State University, where a large part of the student body commutes daily. To protect students and visitors to the university from automobile accidents, as well as to provide security for motor vehicles parked on the campus, the following rules and regulations must be observed. Failure to comply may lead to the issuance of a university parking ticket and/or a state motor vehicle infraction, the towing of the vehicle at the owners expense, and when warranted, a disciplinary action by the university. The university reserves the right to tow or impound any vehicle that is illegally parked or parked in a way that constitutes a serious hazard, impedes vehicle or pedestrian movements, or impairs the operation of emergency equipment and/or the making of repairs. Owners will be required to pay all the costs involved in removing and impounding vehicles. In a spirit of cooperation with the New Haven and Hamden communities, students are asked not to park their vehicles on city streets in residential areas adjacent to the campus. ([emailprotected] Connecticut State University. om) RESEARCH METHODOLOGY The researchers focused on how the respondents park their motor vehicles in the absence of designated parking area. The researchers conducted a survey on the campus and listed down the chassis numbers or plate numbers, color and model of motor vehicles entering the school campus. The researchers used the listed motor vehicles as the basis to the number of respondents to be included of the stu dy. Research Design In this study, the descriptive survey method was employed utilizing the ques-tionnaire as the main tool in gathering the data. The data were then treated statistically to give a scientific analysis. Research Environment This study was conducted at Negros Oriental State University Bayawan Sta. -Catalina campus. Research Respondents The respondents of this study were the motor vehicle owners getting inside the school campus and who parked motor vehicles indiscriminately. Research Sampling Table 1. 0 Number of Respondents RespondentsPopulation of the Respon-dentsPurposive Sampling (n) Faculty and Staff2525 Students132132 The researchers listed down the plate numbers or chassis numbers, color and model of the motor vehicles entering the school campus to have a basis of the number of respondents. There were 132 respondents from the student and 25 respondents from the faculty and staff. The over all total is 157 respondents who have motor vehicles in NOR-SU-BSC. The researchers used the purposive sampling method. Only owners of the listed chosen motor vehicle owners were considered the sample as respondents. Statistical Tool The researchers used the questionnaire as the statistical tool of the study. ORGANIZATIONAL OF THE STUDY Chapter 1 of this study presents the problem and its scope, the rationale of the study, statement of the problem, significance of the study, scope and limitation of the study, definition of terms, theoretical framework of the study, conceptual framework of the study, related literature and related studies, research methodology which includes the research design, research instrument used and data gathering procedure of the study. Chapter 2 presents the analysis of the data. It also presents the different data. Chapter 3 encompasses the summary, findings, conclusions and recommendations, which consist of the highlights of the findings, the conclusions and the recommendations drawn from the study. CHAPTER 2 PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA This chapter deals with the presentation, analysis and interpretation of data and its finding in relation to the problem of this study. Table 2. 0 Profile of Students n=132 n= 25 ProfileStudentsFaculty f%f% SEX : Male12292. 421768 Female107. 58832 Total13225 AGE : 15-209571. 9700 21-253425. 76520 26-3032. 27832 31 above001248 Total13225 Course : BSIT4332. 8 BSCRIM4836. 36 INFOTECH1511. 36 COMSCI21. 15 BSED64. 57 BSA10. 76 BSHM96. 82 AMDNA10. 76 BSBA75. 30 Total132 Table 2. 0 on the preceding page shows the personal profile of the student respon-dents. In terms of Sex; there were 122 or 92. 42% male and 10 or 7. 58% female, and the faculty respondents. For sex; there were 17 or 68% male and 8 or 32% female. According to the responses, respo ndents were mostly males. The age bracket of the respondents was from 15-20, their average age frequency was 95 or 71. 97%, in the age average bracket of 21-25 years old had an average age fre-quency of 34 or 25. 6%, and the age bracket of 26-30 years old had an average frequency of 3 or 2. 27%. For the faculty, in the age bracket of 21-25 the average age frequency was 5 or 20%, in the age bracket 26-30 years old has an average age frequency was 8 or 32%, and that of the age bracket of 31 years old and above had the highest average age frequen-cy of 12 or 48%. In the courses of the respondents, there were 43 or 32. 58% in the BSIT, 48 or 36. 36% in the BSCrim, 15 or 11. 36% in the InfoTech, 2 or 1. 15% in the ComSci, 6 or 4. 55% in the BSED, 1 or 0. 76% in the BSA, 9 or 6. 82% in the BSHM, 1 or 0. 76% in the AMDNA, 7 or 5. 0% in the BSBA. Most of the respondents came from the Bachelor of Science in Criminology. Table 3. 0 Volume of registered motor vehicles entering the campus n= 15 7 Registered Motor VehiclesTotal Number Faculty25 Students132 Total157 Table 3 shows the volume of registered motor vehicles entering the campus which totaled to 157 motor vehicles, 25 motor vehicles coming from the faculty and 132 motor vehicles coming from the students. This totaled number volume of registered motor vehicles entering the campus is bases of the researchers in spreading the questionnaires as the researchers sampling method in conducting the study. Table 4. 0 Common Observed Parking Areas of Motor Vehicles Faculty: n= 25 Students: n= 132 Parking areasf%f% Shady Areas1144%2216. 67 Near the room312%118. 33 Pathway Shoulders 14%10. 76 Accessible Parking Areas1040%9874. 2 Total25132 Table 4 shows that the faculty chose the area of parking in a shady area with a fre-quency of 11 and a percentage of 44% while students preferred accessible parking areas with a frequency of 98 and a percentage of 74. 24%. This shows that motorist failed to fol-low the temporary designated area for parking. They preferred for their personal conveni-ence. There were fewer responses on near the room and pathway shoulders as their parking areas. Table 5. 0 Reasons for Choosing Parking Areas Faculty: n= 25 Students: n= 132 Reasons for Parkingf%f% Near the Classroom3122418. 18 Safety17689874. 24 Accessibility520107. 58 Total25132 Table 5 shows the responses of the different respondents on the reasons for choos-ing parking areas. Most of the students responded that they chose the area for the safety with the average of 98 or 74. 24% the same reason for the faculty with a frequency of 17 or 68%. A few responses on the reasons of near the classroom and accessibility. This means that the owners of the motor vehicles chose the area for their convenience. They are looking forward for the safety of their motor vehicles in the sense of no matter what happen in the area where they parked. This means that they don’t care the other motor vehicles as long as their motor vehicle is safety. Table 6. 0 Problems Caused by Indiscriminate Parking Faculty: n= 25 Students: n= 132 Problemsf%f% Disturbance of classes10404231. 82 Narrowing the pathways10404836. 6 Eyesore3121511. 36 Accident prone due to freedom to cross the cam-pus streets in preferred speed 2 8 27 20. 45 Total25132 Table 6 shows the responses on the problems caused by indiscriminate parking. Most of the respondents both the faculty and the students responded that it caused distur-bance of classes and thus resulted to narrowing the pathways with a frequency of 10 and a percentage of 40%, 42 and 31. 82%, 48 and 36. 36% res pectively, followed by eyesore and caused accident prone due to freedom to cross the campus street in preferred speed. Based on the results, most of the problems were disturbance of classes and narrowing pathways in the campus. This means that these motorists have less care on what is going on in terms of disturbing classes and narrowing pathways with their motor vehicle. CHAPTER 3 SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS This study is focused on the motor vehicles coming in and out the school premises of NORSU-BSC this school year 2010-2011. Summary: This study would like to identify the volume of registered motor vehicles entering the campus of Negros Oriental State University, Bayawan City. It sought to answer the following questions. 1. ) What is the profile of the respondents in terms of 1. 1. Age; 1. 2. Sex; and 1. 3. Course? 2. ) What is the volume of registered motor vehicles entering the campus? 3. ) What are the common areas where indiscriminate parking is observed? 4. ) What are the reasons for the indiscriminate parking? 5. ) What are the problems caused by indiscriminate parking? Findings: 1. The personal profile of the student respondents. In terms of Sex; there were 122 or 92. 42% male and 10 or 7. 58% female, and the faculty respondents. For sex; there were 17 or 68% male and 8 or 32% female. According to the responses, respon-dents were mostly males. The age bracket of the respondents was from 15-20, their average age frequency was 95 or 71. 97%, in the age average bracket of 21-25 years old had an average age frequency of 34 or 25. 76%, and the age bracket of 26-30 years old had an average frequency of 3 or 2. 27%. For the faculty, in the age bracket of 21-25 the average age frequency was 5 or 20%, in the age bracket 26-30 years old has an average age frequency was 8 or 32%, and that of the age bracket of 31 years old and above had the highest average age frequency of 12 or 48%. In the courses of the respondents, there were 43 or 32. 58% in the BSIT, 48 or 36. 36% in the BSCrim, 15 or 11. 36% in the InfoTech, 2 or 1. 15% in the ComSci, 6 or 4. 55% in the BSED, 1 or 0. 76% in the BSA, 9 or 6. 82% in the BSHM, 1 or 0. 76% in the AMDNA, 7 or 5. 30% in the BSBA. Most of the respondents came from the Bachelor of Science in Criminology. 2. The volume of registered motor vehicles entering the campus which totaled to 157 motor vehicles, 25 motor vehicles coming from the faculty and 132 motor vehicles coming from the students. 3. The faculty chose the area of parking in a shady area with a frequency of 11 and a percentage of 44% while students preferred accessible parking areas with a frequency of 98 and a percentage of 74. 24%. 4. The responses of the different respondents on the reasons for choosing parking areas. Most of the students responded that they chose the area for the safety with the average of 98 or 74. 24% the same reason for the faculty with a frequency of 17 or 68%. A few responses on the reasons of near the classroom and accessibility. 5. The responses on the problems caused by indiscriminate parking. Most of the res-pondents both the faculty and the students responded that it caused disturbance of classes and thus resulted to narrowing the pathways with a frequency of 10 and a percentage of 40%, 42 and 31. 82%, 48 and 36. 36% respectively, followed by eye-sore and caused accident prone due to freedom to cross the campus street in pre-ferred speed. Conclusions: 1. Most of the students and faculty respondents are male and in the age bracket of 15-20 and 31 and above respectively. Most of the student respondents are taking up BS Criminology, followed closely by those taking up BS Industrial Technology 2. The volume of registered motor vehicles entering the campus is 157. 3. Most of the faculty parked their motor vehicles in shady areas, while most of the students chose to park their motor vehicles in areas accessible to them. 4. Safety of the motor vehicle is the mostly responded reason for choosing the parking area. 5. The mostly identified caused by indiscriminate parking is narrowing of pathways. Recommendation: 1. The campus must strict in providing one parking area for the motor vehicles of stu-dents and faculty to avoid problems and accidents brought about by indiscriminate parking.

Starbucks

Introduction Background After the post World War II trends of doing business have been changed. There are changes inside and outside businesses, and this is because businesses have started to identify and face serious challenges. Business environments are changed as the scope of the environment is expanding rapidly (Ferrell Hartline, 2010).Advertising We will write a custom case study sample on Starbucks – Marketing Management Perspective specifically for you for only $16.05 $11/page Learn More Presently, organizations have recognized marketing as an important business function. To survive the challenges of globalization, diversified customer needs, modernized market trends, and international competition organizations admire the concepts of marketing management. The purpose of this study is to assess and evaluate marketing principles in light of modern business challenges. The direction of this study is to apply the concepts in perspective of a practically existing company Starbucks. This is to construct a bridge between theoretical models and practical application of diversified marketing tools (Kotler Keller, 2012). Starbucks, a global chain of coffee shops and stores that has achieved a long way in the international business, is going to be part of the assessment in this report. This is to demonstrate of how a globalized company works on marketing tools and utilizes each tool to build its place in the international market (Starbucks, 2011). Literature Review In recent times, where businesses are most diversified marketing has received multiple definitions. The experts define it as a social and managerial tool. According to Kotler, â€Å"Marketing is a process of exchanging values. It is a process by which individuals and groups obtain of what they want and need by creating and exchanging values. It is a method of action to build and maintain relationships with the target audiences† (Kotler Keller, 2012).  Ald erson’s research has played a significant role in extending the above explanation by Kotler. Alderson along with Bagozzi have described five conditions of exchange (Lamb et al., 2011). â€Å"They explained that there must be at least two parties; each party has a value for each other, both parties are opened for communication, each party is free to accept or reject the offer, and each party believes in the relationship with each other† (Lamb et al., 2011). These are the five Alderson’s conditions, which are important to prolong the exchange process described by Kotler in his definition.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The literature highlights such conditions as updated version of general theory of marketing, which fundamentally talks about the exchange process and parties’ relationship (Lamb et al., 2011).  In all such definitions, marketi ng is not just limited to promotion, advertisement or sales, but it is a continuous exercising process that corresponds to the provision of goods and services. Building up of trust, value, and recognition of commodities lies in the scope of marketing as a business function. Hence, marketing is a business oriented and customer driven activity, which never ends until both domains get satisfied (Lamb et al., 2011).  According to Kotler and Armstrong, marketing is a business function that makes up the modern marketing system. The system constitutes of multiple elements in which a business performs its marketing activity (Ferrell Hartline, 2010). The experts have suggested that in the modern marketing system there are four major segments. The segments include suppliers, competitors, marketing intermediaries, and end users respectively. In this system, end users are the target audience while suppliers, competitors, and marketing intermediaries are the manageable segments. To meet needs and wants of the end users companies search for their competitive advantages in all respective areas (Riaz Tanveer, 2012). This is to generate value among customers and competition for the rivals in order to dominate the market system. In experts’ opinion, the spectrum of marketing is broad as it includes the entire chain from where a business process starts. Consumers, competitors, and suppliers all are part of the system and have to be included in a marketing function and operation (Kotler Keller, 2012).  Based on the proposed market environment, there are different factors that affect such environment. According to Donovan and Henley, there are precisely external factors that affect the marketing environment. The factors include political, economical, social, technological, legal, and environmental, which are influential and should be part of the assessment (Ferrell Hartline, 2010).  To address such influential factors enterprises work on strong marketing strategie s (Ferrell Hartline, 2010, pp. 101). These include strategies based on marketing principles, concepts, theories, and models, which analyze external business environments and address them deliberately and comprehensively (Ferrell Hartline, 2010). According to the Alberdeen Group Boston (a research firm), enterprises which scan external environments are able to increase 26% of their return on investment. This is because such firms are well aware of their environments helps them construct viable marketing strategies (Lamb et al., 2011, pp. 103). So, analysis of the environment is necessary; it is an important part of the marketing process as it leads a business to decide its marketing campaign and strategy (Lamb et al., 2011).Advertising We will write a custom case study sample on Starbucks – Marketing Management Perspective specifically for you for only $16.05 $11/page Learn More For analyzing, scanning and examining the market environment, marke ting as a function offers different analytical tools and models. The modern literature highlights the importance of such analytical tools, especially, market segmentation which assesses extended market environments (Kotler Keller, 2012). According to Kotler, market segmentation is a complete scanning package. This strategic tool permits division of the market in different segments so specific marketing campaign can be developed. According to Doyle (1995), hyper competitions and growing challenges of economies have brought firms to market segmentation. It is a tool that highlights each and every thing of the market including customers, their behaviors and their changing product needs and wants. Grouping customers with respect to their needs and demographics all becomes possible by applying market segmentation (Ferrell Hartline, 2010).  According to the modern marketing literature, consumers are the target audience for any business and strategists use analytical tools just to anal yze their situation and response. Analyzing consumer behavior is very important for businesses especially for those, which operate in highly competitive environment (Ferrell Hartline, 2010). According to Berry and Kunkel, understanding customers need by assessing their preferences, perceptions, and behaviors is viably important for businesses. Without knowing of what consumers want and what they prefer, businesses cannot produce highly competitive goods (Foxall, 2001). This requires an assessment of consumer psychology, which can be done by assessing consumer behavioral models and theories. According to Utility Theory, consumers are natural interpreters; they judge products and services on the basis of the benefit they are going to retrieve. Similarly, consumers look after their self interest and this is the rationale they set for buying goods and services (Bray, 2008). According to Foxall (2001), consumers have different approaches on decisions. Some consumers are economic, psycho dynamic or cognitive due to which their buying preferences change and become diversified. This is a challenge, which modern marketers face, especially, when they are dealing with large population of customers and the continuously changing market trends (Bray, 2008). According to the modern literature, SWOT model is one technique that can be used for effective market analysis. SWOT model is a combination of internal and external factors analysis (Karppi et al., 2001). It includes analytical components of strengths, weaknesses, opportunities, and threats that indicate the position of a business in any new market place.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In several empirical evidences, SWOT model provides a basis of business expansion (Karppi et al., 2001). It provides the stance and position to intrude into a new market system. According to Karppi study (2001), organizations use SWOT model to assess market segments. They use it to interpret market scenario, dimensions and the conditions in which they can bring the entire benefit (Karppi et al., 2001). Once the analysis gets completed, the next phase of marketing is formulizing strategies. One of the strategies includes the marketing mix model proposed by Neil Borden. As per Borden’s explanation, marketing mix is an extensive marketing strategy (Riaz Tanveer, 2012). It is a strategy that helps to sustain business products and services for a large aspect of time. Borden’s marketing mix model got an extension from Kotler, Armstrong, and Saunders who described it as a submerging marketing tool. According to Kotler and Saunders (2008), marketing mix is a set of controllab le submerging tools, which are used to generate response in a respective target market. These submerging tools are the 4Ps (product, price, place and promotion) which are controllable, adjustable, and can be redesigned according to the situation of the market (Riaz Tanveer, 2012). Marketing itself can be performed online or offline depending upon the nature of the business and the scope in which customers of a business lie. As per the modern literature, enterprises have adapted methods of online marketing. This is because of the increasing number of digital customers who require digital modes of marketing to get attracted and anticipated (Ferrell Hartline, 2010). In modern academics, e-marketing is viewed as a modern business practice. The literature describes e-marketing as a digital mode of marketing to promote ideas, information, goods, and services. According to Strauss and Frost (2001), e-marketing â€Å"is a use of electronic data and applications for planning and executing the conception, distribution and pricing of ideas, goods and services. This is to create exchanges, which are satisfactory for organizational and individual goals† (Gohary, 2010, pp. 216). Further literature highlights communication as an important function of marketing. It includes the model of marketing communication mix, which integrates the mix of advertisement, sales promotion, public relations, and direct marketing for customer response feedback and communication (Ferrell Hartline, 2010). Analysis – Starbucks Marketing Management Perspective Company Overview Starbucks was initially a small business enterprise – a company started off with a base store in Seattle Pike Place Market (1971). As time evolved the company pioneered bean coffee, tea, and spice selling, and it became one of the leading multinational companies. Today, the company has a established name, image, and repute in more than 50 countries across the world. Presently, the company is looking for expansion for which it has chosen Dubai coffee market as a new way forward (Starbucks, 2011).  Dubai is a recent target market of Starbucks, which is an open market with great opportunities for expansion and investment. The strategists have devised strong marketing plans for the company, which are going to be applied for marketing the company in Dubai. The analysis performed in this report will evaluate Starbucks’ approach to the UAE market. It is to assess how the company evolved with the market risk, challenges, and opportunities (Starbucks, 2011). Dubai Market- Segmentation (Strategic Options) For approaching Dubai market, Starbucks will first have to understand the market situation. Dubai is a busy place, which invites people from all around the world mostly Europe and Central Asia. Most of the people in Dubai are work oriented as vast majority of individuals come to Dubai either for jobs or doing business. In such busy place, there is a huge demand of coffee and te a. People working in white collar jobs prefer to have coffee at least once or twice a day (Euromonitor, 2012).  In the last three years, coffee and tea consumption has increased to a great level in Dubai. There is an increase in the consumption of coffee and tea by 85%. Individuals from all age groups (young and adult), genders (male and female) and cultures (multiple ethnicities) admire coffees in Dubai, which shows that it is a diversified coffee market that requires an extensive marketing approach from Starbucks (Euromonitor, 2012). Among strategic options there are different factors to be considered by managers. The target audience / population (valuable-compensable), blend of products (product mix), and the pricing mix are important strategic options for Starbucks’ managers. In Dubai’s perspective, the target audience should be both adult and young, office workers, students, and tourists respectively. The product mix should include both cappuccino and espresso a long with bakery products like muffin, pan cakes, and cookies, which are specialties of Starbucks. Similarly, the price should be with respect to Dubai market, which is extensively low and highly competitive (Euromonitor, 2012). Market Analysis In recent times, Dubai is projecting an extensive amount of growth in the Coffee retail sector. According to Euromonitor International, this market has shown the fastest growth rate of coffee by volume and revenues. As per annual projections, total coffee volume of sales will grow by 80% from 2009 to 2014, which is a great sign for new coffee brands of the region (Euromonitor, 2012). Presently, there are numerous international coffee brands, which are operational in UAE. They are selling bulks of coffee just to promote the coffee chain culture and tradition. This culture is precise in UAE where several international brands like Costa Coffee, Coffee bean and Tea Leaf, Barista, Blenz, and Starbucks are working to establish the trend. As per the Euromonitor’s report, brands are about to receive a heavy population of customers in the coming days. This recognizes a great opportunity and prospects for upcoming brands in the region (Euromonitor, 2012).  The market is demanding low cost producers. Dubai, which is the hub of Coffee making, cannot accept high cost producers. The trend is there for coffee making and hence, it does not allow high cost producers to survive or sustain. In this case, Starbucks will have to work on price cuttings. A deliberate cheap price offer will work out in Dubai and its large low price setting (Euromonitor, 2012). Marketing Mix and Extended Product Life Cycle As per the literature, marketing mix is a significant technique of marketing. It is a method that applies to communicating brand’s products and services to the respective target audience of the market. Dubai, which holds a cross-cultural setting, may require an effective marketing mix strategy. A strategy that can communicate Starbucks’ products to Dubai market will be the one that can carry the cross-cultural segment (Morgenstern, 2010). Considering people of all age groups, genders, and cultures will devise a strong marketing mix strategy. It should be precise with covering all customers’ population, their preferences and behaviors. This will align Starbucks products and services with customers’ perception and expectation, which will effectively extend the product life cycles of Starbucks in the region (Morgenstern, 2010). Product On the very first, Starbucks should offer Cappuccino and Espresso. These are strengths of the company and can hit as a success in the diversified cross cultural system of Dubai. The Italian Style Espresso with milked steamed topping and Cappuccino with Latte will definitely work out for customers. In the selection of premium teas, which are supplementary products of Starbucks, the company can offer lemonades and iced tea. This will bring a unique and valu able package for customers as they will find a blend of coffee, tea, and beverages all in Starbucks offerings (Morgenstern, 2010).  Excluding trademarks or specialties (Cappuccino-Espresso) never works out in marketing especially when a company (Starbucks) has to capture a diversified cross-cultural market â€Å"Dubai† (Morgenstern, 2010). Price In Dubai, where there are loads of coffee shops at each corner would hate to pay more than $3 for a coffee or tea. In this low price scenario, Starbucks will have to cut its prices which are perceivably high at other parts of the world. The popular $ 1.50 brewed coffee and $2 Cappuccino and Espresso of Starbucks will work out in this manner. Meanwhile, in labor and cost-intensive goods like coffee beans, dairy and raw materials the company can raise its prices which are generally raised by other producers as well (Morgenstern, 2010). Place Dubai being a place of travelers projects different places of marketing and placement. Starbuc ks as an intruder of Dubai market can pick the most popular places of the region. Opening convenience stores at Burj Dubai Boulevard, Marina, Oud Mina, Uptown Mirdiff, or 21st Century Tower on Sheikh Zayed Road will allow distinctive promotion of Starbucks in the region. Apart from targeting popular places, the company can access hotels, shopping malls, and city towers for direct marketing and promotion (Morgenstern, 2010). Promotion Being an internationally recognized company, Starbucks can subject to both modes of marketing (offline and online). In Dubai, where there is a huge population of customers Starbucks can acquire My Starbuck Website, which is already in place and is used by Starbucks administrators all around the world. Apart from all, there are different media gates like newspapers, magazines, and billboard advertisements, which can be utilized for offline marketing and promotion (Morgenstern, 2010). In strategizing promotional campaigns for Dubai, Starbucks administrato rs can also utilize channel management. It is an activity that maintains company status by developing interaction between customers and the company. By spreading network channels such as text messaging, internet, retail stores or franchises, Starbucks can develop interface communication which is viably important for promotion and advertisement (Morgenstern, 2010). Understanding Buyer’s Behavior Dubai is a diversified consumer market. People from different ethnicities and cultures come across to adjust in Dubai. All ethnicities such as European, Pakistani, Indian, Thai, Filipino, Syrian and Indonesian are found in Dubai and this situation diversifies buying range, needs, and behaviors of Dubai’s food customers (International Markets Bureau, 2010). Coffee is an important segment of the food. It is the most demanded food item in the region. In such diversified behavioral system, Starbucks will have to come up with a differentiated product range. A range which suits all cu stomers’ perceptions and behaviors will be the successive one in the region. Hence, a right product mix for Starbucks includes Cappuccino, Espresso, premium teas, and beverages. Such scheme will prolong and be well suited if offered with a sustainable pricing mix campaign (competitively low) (International Markets Bureau, 2010). Marketing Communication Mix Analysis Starbucks has been quite successful in its integrated marketing approach. The approach carries direct marketing, advertisement, sales promotion, and public relations at one row of application. The same integrated approach of Starbucks should be adopted in UAE as there is a need of multi cultural market interaction, which can be worked out via Starbucks integrated marketing communication (Sargent, 2012). SWOT Analysis According to the literature review, SWOT analysis is viably important for businesses. It is most decisive model as it uncovers company’s (Starbucks) real position to step into a new market place (Dubai). Strengths In UAE, the real strength for Starbucks is its image. In past, the company has been recognized for its quality products and services, which have made its name in the international business market. By maintaining conventional SOPs and brand image, Starbucks will have a full fledge chance to excel in Dubai’s market. These are fundamental strengths that should be sustained in the new market segment (Starbucks, 2011). Apart from brand image, Starbucks has competitive advantage in view of employee wages. The company pays above than the market level, which adds to the strength and repute of the company. Furthermore, access to high quality resources allows the company to hold its strength in quality coffee manufacturing and services (Starbucks, 2011). Weaknesses In conventional appearance, Starbucks lacks in low price market. Its brand image and repute makes its products relatively expensive in the market. This definitely is not going to favor Starbucks in Dubai where there are low price seeking customers who look for the cheapest coffee goods and services. Additionally, customers do not spend much time in gauging coffee bags or tea bags. They simply buy coffee, which is cheap and liked by the market. Hence, Starbucks products, which are traditionally high in price will have to be lowered in respect of Dubai’s low price market which demands for low price goods and services (Starbucks, 2011). Opportunities The recent rise of Dubai’s coffee retail market indicates that Starbucks has viable opportunities in the region. The place is a â€Å"Coffee Hub† which offers permanent doors to new brands and investors in the region. By asserting partnerships and mergers Starbucks can join the profitable region of UAE – Dubai. This may require experts’ opinion on how the investment can be made, planted, and organized (Starbucks, 2011). Threats Among all threats facing the company, one major threat is market entry by new rivalries. Many coffee brands are making ways in Dubai’s market, which is definitely a risk factor for Starbucks in Dubai. Apart from new entrants there are established rivalries such as Costa Coffee, Coffee bean, Tea Leaf, Barista, and Blenz, which are further threats for Starbucks and its products (Morgenstern, 2010). The risk is great but it can be minimized if managed through product differentiation, marketing mix, and pricing mix models. These are fundamentals of risk management essentially required by a company like Starbucks to proceed into large market segment – Dubai (Euromonitor, 2012). Conclusion and Recommendations Upon analyzing the literature and Starbucks case study, it can be concluded that marketing tools are highly significant for a business. When a company expands or plans to enter a new market place, it requires extensive marketing tools to analyze the new market system and situation. Market environments with have high competition, high risk, and si gnificantly cross-cultural setting may require extensive marketing tools for market orientation. This is what has been identified in Starbucks’ case study, which implies adaptation of marketing tools and operations. Models such as SWOT analysis, marketing mix model, marketing communication, and channel management are decisively recommended. Such models are important parts of a strategy and they should be utilized by businesses to formulize their effective marketing campaign. The same has been identified in Starbucks’ case where the company applied marketing models to expand into a new market region of Dubai. It used models of SWOT, marketing mix, pricing, and differentiation to intrude into the new market place effectively, and progressively. Hence, marketing models identified in the literature and in the Starbucks case study are highly recommended and suggested. List of References Bray, J. 2008, Consumer Behavior Theory: Approaches and Models, Research Report, Bournem outh University Publications: Dublin. Euromonitor 2012, Coffee in the United Arab Emirates. Web. Ferrell, O Hartline, M 2010, Marketing Strategy, Cengage Learning: Mason. Foxall, G 2001, Foundations of Consumer Behavior Analysis, Research Report, Sage: London. Gohary H 2010, E-Marketing- A Literature Review From a Small Business Perspective, International Journal of Business and Social Science,1, pp.215-44. International Markets Bureau 2010, The United Arab Emirates Consumer Behaviour, Attitudes and Perceptions Toward Food Products, Research Report. AAFC Canada: Ottawa. Karppi, I, Kokkonen, M, Smith, K 2001, SWOT analysis as a basis for regional strategies, Research Report, Nordregio: Stockholm. Kotler, P Keller, K 2012, Marketing Management, Pearson Education: New Jersey. Lamb, C, Hair, J McDaniel, C 2011, Essentials of Marketing, Cengage Learning: Mason. Morgenstern, K 2010, Marketing Mix of Starbucks, GRIN Verlag: Munich. Riaz, W Tanveer, A 2012, Marketing Mix, Not Branding, Asian Journal of Business and Management Sciences, 1, pp.43-52. Sargent, C 2012, Ten Most Intriguing, Research Report, National Resources Council of Maine: Augusta. Starbucks 2011, Company Profile, Company Document, Starbucks Coffee Company: Seattle. This case study on Starbucks – Marketing Management Perspective was written and submitted by user Elliott Tran to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here. Starbucks Blonde Roasted Light Coffee For many years, Starbucks spent its time brewing black coffee to its consumers. The company promoted dark roasted coffee with rich and highly caffeinated taste than other coffee varieties found in retail stores, which consumers had become accustomed.Advertising We will write a custom essay sample on Starbucks specifically for you for only $16.05 $11/page Learn More The company has been promoting black coffee for many years, but a significant number of â€Å"coffee consumers (nearly 40 percent) insisted that they preferred lightly roasted coffee† (Satran 1). Starbucks noted that most of these coffee consumers were coffee connoisseurs who had experiences with coffee for many years. This implies that this segment of coffee consumers consisted of opinion leaders, who could possibly influence other coffee consumers. They also held the view that dark roasted coffee lost its flavor during roasting (Satran 1). The company hoped that by introducing its Blonde Roast, it would gain a significant market share with a potential of over one billion USD in revenues (Satran 1). When Starbucks introduced the Blonde Roast coffee, it was targeting a segment of coffee consumers who did not prefer dark roasted coffee. Berfield noted that Starbucks executives believed that there were â€Å"more than 40 percent of coffee drinkers in the US, or some 54 million potential customers, who preferred a mild roast coffee† (Berfield 1). The company believed that this segment of coffee consumers did not prefer the original black roasted coffee of Starbucks. Obviously, this was a strategy to fight for the market share and increase competition for customers, who took their light roasted coffee at Dunkin’ Donuts and McDonald’s. Starbucks has promoted its new Blonde Roast coffee through various ways. First, the company encouraged coffee consumers to taste its Blonde Roast coffee by â€Å"offering free samples in several venues for a limited time† (Satran 1). This free offer consisted of the new Vanilla Blonde Roast coffee too. Second, Starbucks used social media, Facebook to promote its new brand.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It offered, a free â€Å"tall cups of Blonde and Vanilla Blonde coffee via a new Facebook app for the purchase of eGifts† (Satran 1). Customers had to sign up for the app and get an electronic coupon, which they would then redeem for a free cup of the new Blonde Coffee. Finally, the company opened strategic pop-up stores in â€Å"Boston, New York, Washington D.C., Philadelphia, Chicago, and Dallas that offered free cups of Blonde and Vanilla Blonde coffee, together with coupons for a dollar of packaged beans of the two varieties† (Satran 1). A Price Premium Coffee Shop Starbucks continues to dominate the retail coffee business with relati vely premium prices yet its coffee products are almost like other coffee products from competitors. The company is a high-priced coffee retail outlet because it offers value, quality, and authority in the retail coffee market. Over the years, Starbucks has managed to differentiate itself from other coffee shops. Customers can easily note the differences in terms of coffee shop design, music, coffee machine, and Wi-Fi among others. The company uses latest technologies to promote its products and maintain premium prices (O’Farrell 1). The company started with black roasted coffee and positioned itself as the leader and authority in coffee retailing. This strategy has allowed Starbucks to charge its coffee at premium prices relative to competitors. On this note, when the company introduces a new coffee product at relatively higher prices, coffee consumers are willing to pay premium prices because they relate Starbucks coffee with quality and as the best coffee brand in the marke t. Starbucks believes in high value at slightly high prices. This makes consumers to believe that they receive quality products at Starbucks than at other coffee shops. The company maintains quality processes throughout its supply chain. Moreover, customer service has touted Starbucks as the best coffee shop. These realizations make Starbucks to maintain high prices.Advertising We will write a custom essay sample on Starbucks specifically for you for only $16.05 $11/page Learn More Finally, Starbucks uses a pricing strategy based on relative value. The company provides premium coffee products, as well as low-end coffee products. Although many customers would prefer low priced coffee products, the company believes that highly priced coffee products have distinct advantages in terms of quality relative to other products in the market. Starbucks’ growth strategy in India Coffee consumption in India has surged significantly. India is a part of the BR IC countries (Brazil, Russia, India, and China) with high growth potential for Starbucks (Loeb 1). This is a long-term growth strategy of Starbucks in emerging economies where it hopes to take the advantage of the huge growing middle class (Allison 1). However, Starbucks’ entry into India had its challenges. First, the company took into account the local taste of Indian coffee consumers. Starbucks had to localize its coffee to account for local tastes, which no Western brand has been able to escape† (Parameswran 1). For instance, when McDonald’s and Taco Bell entered India, they had to adapt some of their menus to account for the local market. In fact, they also adjusted prices downwards considerably. In addition, many coffee outlets in India also offer food items alongside coffee in order to draw traffic. On this note, the company has customized its coffee products, practices, and adjusted its prices to meet prevailing Indian market conditions and introduce some tea products (Allison 1). Starbuck did not face fierce competition in India as expected. In fact, long-term coffee retailers, such as Cafe Coffee Day and Costa Coffee, had to rethinking their strategies. However, these competitors believe that coffee market in India is huge and has high potential to grow. Starbuck had to improve on socialization and strategize the coffee shop as a meeting place. The company exploited its high quality products, excellent customer service, relaxed ambiance, and other competitive advantages to attract many coffee consumers. Indian culture is not about materialism or consumerism, which is common in the US and other western countries (Allison 1). Starbuck realized that it could not transform that culture. Hence, the company introduced lower prices as a â€Å"part of a long-term plan to operate stores beyond a handful of the major urban area† (Allison 1). This also gave the company an advantage to overcome high price fears among its potential cust omers.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Happy employees at Starbucks actually lead to greater sales Since its inception, Starbucks management has focused on making its employees happy by paying higher wages than others have paid and providing benefits, which employees cannot find in other coffee shops or retail stores. This was a strategy of attracting well-educated employees, who could communicate the company’s passion for coffee to its customers (Hartley 29). Starbucks has used this concept to create happy employees who love their jobs and would like to grow with the company as Jinlong Wang, the President of Starbucks, Asia-Pacific notes (Veach 1). In turn, these employees communicate the company’s passion for coffee through superior customer service. Hence, Starbucks has managed to keep loyal consumers who generate high volumes of sales. Works Cited Allison, Melissa. Starbucks brews following in India where tea is supreme.  2013. Web. Berfield, Susan. No Jokes, Please: Starbucks Says Blonde Is Catching On.  2013. Web. Hartley, Bob. Management Mistakes and Successes, 10th Ed. New York: Wiley, 2011. Print. Loeb, Walter. Starbucks: Global Coffee Giant Has New Growth Plans.  2013. Web. O’Farrell, Renee. Starbucks Pricing Strategy.  Web. Parameswran, Prashanth. India is Starbucks’ cup of tea.  2011. Web. Satran, Joe. Free Starbucks Blonde Samples Aim To Sway Light-Roast Coffee Drinkers.  2013. Web. Veach, Emily. Good Brew: Happy Employees, Local Flair.  2012. Web. This essay on Starbucks was written and submitted by user Kayson Reed to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Sand - Terminology, Composition, Shape, and More

Sand - Terminology, Composition, Shape, and More Sand is everywhere; in fact sand is the very symbol of ubiquity. Lets learn a little more about sand. Sand Terminology Technically, sand is merely a size category. Sand is particulate matter thats larger than silt and smaller than gravel. Different specialists set different limits for sand: Engineers call sand anything between 0.074 and 2 millimeter, or between a U.S. standard #200 sieve and a #10 sieve.Soil scientists classify grains between 0.05 and 2 mm as sand, or between sieves #270 and #10.Sedimentologists put sand between 0.062 mm (1/16 mm) and 2 mm on the Wentworth scale, or 4 to –1 units on the phi scale, or between seives #230 and #10. In some other nations a metric definition is used instead, between 0.1 and 1 mm. In the field, unless you carry a comparator with you to check against a printed grid, sand is anything big enough to feel between the fingers and smaller than a matchhead. From a geological viewpoint, sand is anything small enough to be carried by the wind but big enough that it doesnt stay in the air, roughly 0.06 to 1.5 millimeters. It indicates a vigorous environment. Sand Composition and Shape Most sand is made of quartz or its microcrystalline cousin chalcedony, because that common mineral is resistant to weathering. The farther from its source rock a sand is, the closer it is to pure quartz. But many dirty sands contain feldspar grains, tiny bits of rock (lithics), or dark minerals like ilmenite and magnetite. In a few places, black basalt lava breaks down into black sand, which is almost pure lithics. In even fewer places, green olivine is concentrated to form green sand beaches. The famous White Sands of New Mexico are made of gypsum, eroded from large deposits in the area. And the white sands of many tropical islands are a calcite sand formed from coral fragments or from tiny skeletons of planktonic sea life. The look of a sand grain under the magnifier can tell you something about it. Sharp, clear sand grains are freshly broken and have not been carried far from their rock source. Rounded, frosted grains have been scrubbed long and gently, or perhaps recycled from older sandstones. All of these attributes are the delight of sand collectors around the world. Easy to collect and display (a little glass vial is all you need) and easy to trade with others, sand makes a great hobby. Sand Landforms Another thing that matters to geologists is what the sand makes- dunes, sandbars, beaches. Dunes are found on Mars and Venus as well as Earth. Wind builds them and sweeps them across the landscape, moving a meter or two per year. They are eolian landforms, formed by air movement. Have a look at a desert dune field. Beaches and riverbeds are not always sandy, but those that are have a variety of different landforms built of sand: bars and spits and ripples. My favorite of these is the tombolo. Sand Sounds Sand also makes music. I dont mean the squeaking that beach sand sometimes does when you walk on it, but the humming, booming or roaring sounds that large desert dunes produce when sand tumbles down their sides. Sounding sand, as the geologist calls it, accounts for some eerie legends of the deep desert. The loudest singing dunes are in western China at Mingshashan, although there are American sites like the Kelso Dunes in the Mojave Desert, where I have made a dune sing. You can hear sound files of singing sand at Caltechs Booming Sand Dunes research group site. Scientists from this group claim to have solved the mystery in an August 2007 paper in Geophysical Review Letters. But surely they have not explained away its wonder. The Beauty and Sport of Sand Thats enough about the geology of sand, because the more I poke around the Web the more I feel like getting out to the desert, or the river, or the beach. Geo-photographers love dunes. But there are other ways to love dunes besides looking at them. Sandboarders are a hardy bunch of people who treat dunes like big waves. I cant imagine this sport growing into a big-money thing like skiing- for one thing, the lift lines would have to be moved every year- but it does have its own journal, Sandboard Magazine. And when youve perused a few articles, you may come to give sandboarders more respect than the sand miners, offroaders and 4WD drivers who threaten their beloved dunes. And how could I ignore the simple, universal joy of just playing with sand? Kids do it by nature, and a few continue to be sand sculptors after they grow up, like the Earth artist Jim Denevan. Another group of pros on the world circuit of sand-castle contests build the palaces shown at Sand World. The village of Nima, Japan, may be the place that takes sand the most seriously. It hosts a Sand Museum. Among other things there is, not an hourglass, but a yearglass . . . The townspeople gather on New Years Eve and turn it over. PS: The next grade of sediment, in terms of fineness, is silt. Deposits of silt have their own special name: loess. See the Sediment and Soil list for more links about the subject.