Sun Microsystems Strategic Positioning

fair weather MICROSYSTEMS STRATEGIC POSITIONING Susan L. Elvins National American University History, Strategy, multinational Abstract This thesis go a manner discuss the corporate dodging of inso young Microorganizations and the nine-fold issues they have faced some(prenominal) domestic and foreignly. cheerfulness Microsystems take into accounts string out blood line progress softw ar moulds and different types of hardwargon for line achieverion consumers. A benefit sunbathe Microsystems provides with spick-and-span engineering science to customers is offering them the ability to take reckoner parts when upgrading. ii limitAbstract . ii CHAPTER 1 sunbathe MICROSYSTEMS INTRODUCTION . 1 CHAPTER 2 sunlight MICROSYSTEMS HISTORY .. 2 History .. 2 Continued Growth .. 2 CHAPTER 3 cheer MICROSYSTEMS MARKETING . 4 cram Issues . 4 Microsoft vs. sunbathe Microsystems . 4 CHAPTER 4 solarise MICROSYSTEMS PRODUCT TECHNOLOGY .. 6 Softw ar 6 legions .. History furthermost(a) . 6 CHAPTER 5 solarise MICROSYSTEMS rule OF ETHICS .. 8 Employee Code of ethical motive 8 Employee Relationships .. 9 Anti-Discrimination polity . 9 CHAPTER 6 fair weather MICROSYSTEMS LEGAL ISSUES.. 0 ironw are Patents .. 10 CHAPTER 7 sunlight MICROSYSTEMS multinationalist surface area ANALYSIS (ITALY) 11 CHAPTER 8 solarize MICROSYSTEMS INTER national environs .. 12 internationalistic Economy Results .. 12 home(prenominal) Economy Results . 12 CHAPTER 9 insolate MICROSYSTEMS external DEMOGRAPHICS 13 trio CHAPTER 10 SUN MICROSYSTEMS international authorities 4 CHAPTER 11 SUN MICROSYSTEMS INTERNATIONAL wonk 15 SWOT outline . 15 CHAPTER 12 SUN MICROSYSTEMS spheric backing STRATEGIES .. 16 Five logical argument Level Strategies .. 16 CHAPTER 13 SUN MICROSYSTEMS agitate MANAGEMENT . 17 waiter solicitude .. .. 17 CHAPTER 14 SUN MICROSYSTEMS STRATEGIC win over .. 8 increase Upgrade 18 Stor senesce vigilance .. 19 on the loose(p) obtain Ma nagement 19 CHAPTER 14 IMPLEMENT final cause OF transpose .. 20 Implement channel 20 CHAPTER 16 receipts RECOMMENDATIONS . 1 References .. 22 CERTIFICATE OF AUTHENTICATION NATIONAL American UNIVERSITY . 25 APPENDIX A PORTERS FIVE FORCES 26 APPENDIX B GOVERNMENTAL PARTIES 27 iv History, Strategy, planetary CHAPTER 1 SUN MICROSYSTEMS INTRODUCTION Over the run short 26 classs, sunlight has make a firm assembly line dodging to fulfil commercialized and consumer buyers with duple products.When it completely comes d stimulate to it, sunniness Microsystems is angiotensin converting enzyme of the most outlined and bank computer manufactures in the globe. This thesis write up discusses the get toments of solarise Microsystems, Inc. Chapter 2 looks into the history of temperateness Microsystems. Chapter 3 brushups the choice merchandising dodging of temperateness and how they have alterd their f deplorableing teleph unrivalled circuit position. Chapter 4 exami nes what products fair weather provides consumers in bundle, storehouse, screen backgrounds, process reckonstations, and microelectronics. Chapter 5 discusses the billet principle of moral philosophy insurance policy. Chapter 6 explores the legitimateity of sunshineMicrosystems. Chapters 7 through 11 discuss the international facility of solarize Microsystems in Milan, Italy and chapter 12 explores their orbicular lineage strategies. 1 History, Strategy, foreign CHAPTER 2 SUN MICROSYSTEMS HISTORY In 1982, intravenous feeding people got together and built cheer Microsystems, Inc. in Santa Clara, California. The latest realize of 2007 annual reports confirms this compevery now has 34,000 employees worldwide. check to Hoovers, the top three executives are Jonathan I. Schwartz, President, chief in operation(p) officer and Director, then Scott G. McNealy, Chairman, and then Gregory M.Papadopoulos, EVP Research and using and CTO. (Hoovers, 2008) Since 1982, cheer M icrosystems has sweard, The Net change state is the Computer to achieve their bon ton success. History In 1983, sunbathe do enough r blushue to open trading operations afield in Europe. ( sunbathe, 2008) This parvenu overseas office gave m any(prenominal) capabilities to what temperateness could accomplish. For example, sunshine open(a) their doors in multiplex international countries to name r horizontalue. The branch international operations for cheer opened in Canada in 1985 ( solarise, 2008). The conjoining year, operations started in Asia then in Australia. sunniness, 2008) In 1988, solarize reached their first $1 million dollars in sales revenue, which is a major milestone. ( sunlight, 2008) In 1990, sun introduced the first workstation which was a pertly plateau reached. ( sunniness, 2008) This workstation brought untested(a) dodge into fair weathers merchandising strategy because of hazard it added. Continued Growth In the late 1990s, sun expanded thei r demarcation horizons into hardware then built a T1 boniface which handled the backbone of the lucre. ( lie, 2008) That same year, cheer realized the Micro, Standard, and go-ahead editions of the Java 2 chopine 2 Comment US1 Period follows reference point non beforeHistory, Strategy, international 3 action. (Sun, 2008) Java bundle gives opportunity to developers they antecedently did non have. This software exclusivelyows programmers to develop and haoma ideas much easily. Java is apply in web browsers to this day, so it is important to run into that occupation apprehensions updated as required. History, Strategy, international CHAPTER 3 SUN MICROSYSTEMS MARKETING The marketing strategy of Sun Microsystems did qualify as the troupe increased the product line because with do-gooders they take ined to build a wane strategy.The reason for changing the marketing strategy is to compete with wrinklees just like them. Sun Microsystems has al ports suss outd that their consumers receive the scoop out products and the trump in customer service. In 1992, a great marketing strategy utilise by Sun was to join with Hewlett Packard and publish new workstations built specific eachy for technical foul communication channeles. As the author of Computerworld magazine stated, The companies are pitching their workstations to different customersSun wants to clear PCs from commercial desktops and HP is focusing on the midrange and high-end workstation user. ( jakesson, 1992, 4) SWOT Issues Just like any other business, Sun has strengths, weaknesses, opportunities, and threats. memory those cardinal key points in mind exit provide Sun the avail they rent to further their possibilities in the world of applied science. Sun was able to acquire the program application MySQL. In many technical circles such as meshing, the word lamp leave alone be used during a discussion surrounded by administrators. An IT phrase explains how these letters are alike read. The letters of lamp each stand for an application used to build a network host Linux, Apache, MySQL, and PHP. Anonymous, 2008) Microsoft vs. Sun Microsystems Microsoft is a company that many consumers know for the popular direct software they provide, Windows. Some may non be aware of sub judice issues that had taken 4 Comment US2 Magazines and newspapers are in italics History, Strategy, transnational 5 place in the midst of Microsoft and Sun regarding the Java application. A 2004 article put many business owners at ease when the authors stated, Just before last Christmas, secret talks aimed at culture one of the bitterest wars in business foundered. (Guth & Clark, 2004, A1) The dissension began on October 1997 when Microsoft was sued for using Java incorrectly. In January 2001, Microsoft and Sun did reach an agreement in conclusion to settle the 1997 case in which Microsoft paying Sun $20 million dollars. (Guth & Clark, 2004) The stoppage of this case actu ally captureed both(prenominal) companies to break away forward without regrets. On blemish 10, 2008, Microsoft and Sun Microsystems met once again and this time it was on better terms. Both companies created an alliance including the peremptory opening of the Sun/Microsoft Interoperability Center.The piazza is determined in Redmond, Washington, the same location of the central office for Microsoft. One benefit this join standard was the type of Sun server and memory board system. The other benefit was the type of Microsoft server software. (Johnson, 2008) History, Strategy, International 6 CHAPTER 4 SUN MICROSYSTEMS PRODUCT TECHNOLOGY Software Sun provides many options to consumers when choosing from software. It is not just operating systems. Sun provides Java and Java initiative Systems to the consumers. Consumers have the ability to use erratic radicals when they are away from their away from their main computer.Business instruction software is getable on look ats of security for identity management or systems management. Software tools to assist selective informationbase maintenance, application management, and development production are overly on tap(predicate). The latest version of Solaris is Solaris 10 and it was released in 2004. (Sun, 2008) Servers Sun Microsystems has been busy improving since the master key SPARC came onto the market. Now consumers have multiple options in spite of appearance this category to chose. For example, a consumer could select a Blade server, the x64 server, a Netra server, a SPARC erver, an penetration Rack Mount server, a Mid-range server, or a High-End server. Each product has advantages and disadvantages that leave behinding match up to a consumers needs. If a business still needs to consider options, the Sun web invest performs a comparison of the servers. If a business needs something more customized, Sun exit provide rack cabinets so the business can build a specialized rack system to meet their own needs. History Conclusion Sun Microsystems provides more than software, main frames, and rack systems to the consumer. Over the last 26 geezerhood, Sun has built a surd business strategy to compensateHistory, Strategy, International 7 commercial and consumer buyers with multiple products. Sun is a business that believes the shell way to earn revenue is to freeze focused on important issues. Keeping focus on business strategy and consumer needs leave turn egress and revenue into prosperity. History, Strategy, International CHAPTER 5 SUN MICROSYSTEMS CODE OF ETHICS In 2001, Sun Microsystems built a Business have a bun in the oven piazza (BCO) to assist employees and display panel pieces as necessary. (Corporate, 2008) To ensure employees are assisted in the trump out possible way, Sun remarks this document consistently updated.An employee can contact the world resources department should they have any questions or concerns. Employee Code of Ethics After employees are hired, they are provided with documentation listing a helpfully written ethics policy each person is required to follow. As an employee, a person is expected to use common sense in the decision-making process. much importantly, Sun requires each employee and board instalment to follow these company ethical guidelines Be familiar with these Standards of Business Conduct and follow them at all times. approve with all applicable regimenal laws, rules, and regulations in the exploit of their duties on Suns behalf. Be sensitive to situations which could lead to in stamp shoot business read and avoid engaging in such inappropriate business conduct. Comply fully with the letter and spirit of Suns Conflict of Interest policy and always conduct Sun business in a manner that avoids conflicts amidst personal interests and Suns best interests. Promptly bring to the attention of appropriate Sun management or Suns Business Conduct Office any cognise or comprehend unaccepta ble business conduct or il efficacious behavior.Seek appropriate commission when it is suspected that business conduct issues. 8 History, Strategy, International 9 Always conduct Suns business with frankness and integrity and refrain from conduct that would negatively impact Suns reputation. (Sun Microsystems, 2007) Employee Relationships Businesses essential build a working kind between their employees just as they do with their consumers. It is also important for employees to know they will always have the respect of their employer at all times. Employees are expected to sink the same professional conduct as a courtesy to their employer.In addition to professional standards, Sun has a global anti-discrimination policy that protects employee pays. This anti-discrimination policy serves dual use of goods and service because it protects an employees rights and it prevents discrimination within the company. Anti-Discrimination Policy In the anti-discrimination policy, there a re quaternity types of badgering examples. They are communicatory harassment, ocular harassment, physical harassment, and sexual demands. (Sun Microsystems, 2007) An example of verbal harassment is co-worker insults another with pellucid jokes or makes sexual remarks towards another person. ocular harassment is considered graphic material whether it is written, printed, or sent through email. Physical harassment is considered more sexual driven as a person intentionally brushes up against another in a way that is unwelcome. Sexual demands are defined as unwanted sexual advances. History, Strategy, International CHAPTER 6 SUN MICROSYSTEMS LEGAL ISSUES Sun Microsystems has a intelligent department that has the capability to work through multiple situations. For example, Sun took legal action against Microsoft after discovering their Java code was used to advance Microsofts Internet Explorer.After Sun and Microsoft ironed legal differences in front of a justice in 2004, both com panies emerged with new ideas. consort to a 2007 article in the surround Street Journal, Sun has agreed to merchandise servers that come with Windows entraped at the factory. Some customers already run Windows on Suns x86 systems those that use chips from Intel Corp. and move Micro Devices Inc. except had to buy and install the software themselves. (Lawton & Clark, 2007) The executive vice electric chair of Suns systems group stated, This is kinda a different situation. (Lawton & Clark, 2007) It is obvious perceive Sun and Microsoft business activities they can be actualisem allies and begin build something new to benefit the consumer. ironware Patents Another legal issue was announcementd between Sun and a company named customs Hardware Engineering over a transparent dispute. Financial Wire briefly explained this jibe in an article because of the delicate legal information involved. This independent service stated, Custom Hardware had filed an antitrust countercla im against the charges and was seek $140 million in damages. (FinancialWire, 2007) Sun settled the counterclaim with an do that has not been disclosed.Because Sun leveraged this hardware company, Sun in turn legally owned all rights however one could possibly see why Custom Hardware assay to sue for counter damages. 10 History, Strategy, International CHAPTER 7 SUN MICROSYSTEMS INTERNATIONAL COUNTRY ANALYSIS (ITALY) This arm of the Sun Microsystems research paper discusses the international facility. The global center is located in Milan, Italy. The international center provides consumers the exact services that American customers receive. This section provides economic details of Italy such as manipulation and unemployment.Other information discussed is things pertaining to demographics and the succeeding(a) of how Sun can progressively build its facility in the country. Over the last 26 old age, Sun Microsystems has built a strong business strategy to satisfy commercial a nd consumer buyers with multiple products. When it all comes down to it, Sun Microsystems is one of the most defined and trusted computer corporations across the globe. 11 History, Strategy, International CHAPTER 8 SUN MICROSYSTEMS INTERNATIONAL ENVIRONMENT Sun has built a center in Milan and it is called the Solution Center.They believe it will expand business opportunities, light development exists, and get products to market pronto. (Sun, 2008) Customers can choose from products such as Solaris and Linux servers, desktop computers, and other types of storage peripherals. quartette services available in the Milan Solution Center are proofs-of concept, benchmarks, product and final result demos, and porting. (Sun, 2008) International Economy Results In Italy, the first economic every quarter period was describe as $387,952 million Euros. It was showing a 0. 7% change from the previous quarterly period with a 1. 9% change from the previous year. Italy, 2008) As of whitethorn 20 08, the employment rate status was 23,229 and the unemployment rate was 6. 5%. The total imports of goods and services in May 2008 amounted to $40,150 million Euro. Total exports of goods and services in May 2008 amounted to $39,688 million Euro. SDDS data describe the revenue of 2007 being $724,246 million Euro. (Italy, 2008) The Sun facility is located in Milan, Italy. Domestic Economy Results As of marvellous 2008, Sun Microsystems account its fiscal results. The revenue for the fiscal year was $13,888 billion. Revenue results for Q4 of fiscal 2008 are $3. 780 billion.Net-income for the fiscal 2008 earnings is $88 million. specie earnings from operations of fiscal year are $1. 3 billion. (Sun Microsystems, 2008) 12 History, Strategy, International CHAPTER 9 SUN MICROSYSTEMS INTERNATIONAL DEMOGRAPHICS On July 2007, a census reported the population of Italy to be 58,147,733 residents approximately. (Intute- introduction Guide, 2006/2008) The total residents in the labor force a s of 2007 were 24. 86 million. The exports of Italy are engineering products, textiles and clothing, production machinery, aim vehicles, transport equipment, chemicals, food, beverages and tobacco, minerals and nonferrous metals.The country of Italy has boundaries to Austria, France, San Marino, Slovenia, Switzerland and the Vatican City including a coastline that spans 7,600 kilometers. (Intute-World Guide, 2006/2008) There are eight seaports, Augusta, Genoa, Livorno, Ravenna, Sarroch, Taranto, Trieste, and Venice. Italy has one gas pipeline and one cover pipeline. Two types of railways and 612 merchant ships are available to carry commercial or industrial cargo. (CIA-The World, 2008) Population agree to The World incident Book, the population of Italy was 58,145,321 as of July 2008. The median age of the manful was 41. 4 years. The median age for the egg-producing(prenominal) was 44. years. The census of 2001 showed literacy rate for the male population as 98. 8% and the lit eracy of the female population as 98%. In a census as of 2006, schooldays age expectancy for males was 16 years and school age expectancy was 17 years for females. (CIA-The World, 2008) 13 History, Strategy, International CHAPTER 10 SUN MICROSYSTEMS INTERNATIONAL POLITICS According to the Maps of the World, there are three government components in Italian politics executive, legislature, and judiciary. (Government and, 2008) The executive area is in essence the select Minister while judiciary has defy over legal power of the country.Italian citizens are permitted to vote at the age of 18. They can choose from a multiple list of governmental parties listed in addition B. (Government and, 2008) 14 History, Strategy, International CHAPTER 11 SUN MICROSYSTEMS INTERNATIONAL SWOT Even though Sun has a facility in Italy, a SWOT epitome mustiness be followed to ensure business operations move smoothly. SWOT compend is defined by Bnet. com as, an assessment of Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis is used within organizations in the aboriginal stages of strategic and marketing planning.It is also used in bother solving, decision making, or for making staff aware of the need for change. It can be used at a personal level when examining your calling path or determining possible career development. (Cnet Networks Inc, 2008) In essence, the SWOT analysis is used to guide a business with structure and conformity. SWOT abbreviation The SWOT analysis shows how strengths and weaknesses are internal whereas opportunities and threats are external. Using that philosophy, Sun must keep track of strengths or business advantages at their Milan facility.Sun should consider how to improve the electric genuine business status by change magnitude revenue in the technical market. When a business keeps aware of opportunities, it can improve their status. A few examples provided by suppleMBA. com are, an unfulfilled customer need, arrival of new technologies, ease of regulations, and removal of international treat barriers. (Swot Analysis, 1999/2007) For example, shortly Sun has a few facilities with trade barriers so should they be lifted that will allow easier delivery of product and grammatical construction of revenue.Furthermore, Sun has 10 General obstacle restrictions with specific countries and customers. (Sun Microsystems, 1994/2008) These restrictions protect Sun as well as their employees. 15 History, Strategy, International CHAPTER 12 SUN MICROSYSTEMS GLOBAL BUSINESS STRATEGIES The three strategies business owners can choose from when determining what will work best for their business strategy on a global scale are multi-domestic, global, and transnational. The multi-domestic business strategy focuses on all overseas countries the firm has operations.The global strategy focuses on how products are delivered to the countries. According to Cangemi, a transnational strategy seeks to combine aspects of both mul tidomestic and global strategies in order to emphasize both local responsiveness and global integrating and coordination. (Cangemi, 2008) Five Business Level Strategies Sun builds benefit from the five dollar bill business level strategies that are cost leadership, differentiation, focused low cost, focused differentiation, and integrated strategy. Sun recognizes five items their business could face while attempting to improve.These items known as Porters Five Forces are war-ridden rivalry, power of suppliers, power of buyers, threats of substitutes, and threats of new entrants. A visual of Porters five forces is displayed in addendum A. (Recklies, 2007) Albert Einstein once said, Try not to become a man of success but rather to become a man of value. (Success Quotes, 1994/2007) Sun delivers value to their consumers both domestic and international. Sun has winn to a successful business because of their continuous years of hard work from the CEO and all employees.Sun has prove n to succeed in business it takes dedication, communication, and the willingness to work outside of the box. 16 History, Strategy, International CHAPTER 13 SUN MICROSYSTEMS CHANGE MANAGEMENT Since 1982, Sun Microsystems has followed a structured business plan of goals for company products, services and higher revenue earnings. The 1980s was a time for many companies to begin automating their systems. slice some companies were just beginning to automate, Sun introduced its first workstation for businesses. In 1983, Sun opened the first facility overseas in Europe to expand products and increase revenue.Server Management In 2000, Sun customers who purchased high-end servers find outd a memory glitch break. Because of the errors location, a statement was released on anonymity. The CIO stated, Sun has taken an aggressive climax to addressing these issues with our customers. We have identified the source of the problem and taken steps to ensure that it does not happen again. (Wagn er, 2000, 10) Executives have said even though consumers were requested to sign a nondisclosure agreement to protect proprietary information, Sun plans to releasing a system board before the New Year that should resolve this error.Just as a gardener pull weeds for vegetables growth, Sun executives train personnel so they can grow within the business and excel. 17 History, Strategy, International CHAPTER 14 SUN MICROSYSTEMS STRATEGIC CHANGE In celestial latitude 2002, Sun Microsystems action one more business goal after automation of their data center. Gordon Haff, analyst at Illuminata explains, Making effective use of data-center assets always has been an issue, but its been exacerbated by the technology build-out of a few years ago. commonwealth would be very happy with a magic solution that allowed 1,000 servers to be managed as easy as one server, but that doesnt exist today, software developments such as IBMs Project eLiza, Hewlett-Packards Adaptive Management Platform, and S un Microsystems N1 are steps in the right direction. (Greenemeier, 2002) Product Upgrade In April 2004, Sun Microsystems performed a product enkindles to Linux that provided business consumers desktop ease. This Linux version provides a newer version of Enterprise Java desktop. Not only that, system administrators can now control the entire desktop from a central platform.Chris Maresca, fourth-year partner from Olliance Consulting states, The desktop is one of the largest cost components of any modern corporation. When you layer on top of that the cost of server-based productivity apps bind to desktops, like Exchange, and you factor in the take for costs for the desktops, servers and updates/security patches, plus authorisation hardware upgrades every few years, the migration case becomes even more compelling. (Rooney, 2004) 18 History, Strategy, International 19 computer memory Management In 2004, an upgrade that brought positive results to Sun was in the data management dep artment.Sun announced the products StorEdge 6920 and Sun StorEdge 9990 storage devices. Marc Canepa, executive vice chairwoman of Sun Microsystems storage products says, We dont think of storage as a separate company that just happens to be owned by Sun Microsystems, just like we dont believe that the strategy to reduce cost and complexity is one of going to a customer and taking over the whole operation. (Fonseca, 2004) on the loose(p) Source Management The strategy for this send off has increased as time progressed because it is a very important product. An example of this is Sun classifying commercial open-source business strategies into four categories.Driver, Feinberg, and Weiss listed them in a Sun Microsystems Open Source 2008 report as stag open-source projects and solutions as an active member of a community, leverage open-source software embedded in other products and services, stick out and integrate selected products and services with open-source solutions, and pro vide direct, commercialized products and services of open-source solutions. (Driver & Feinberg, 2008) History, Strategy, International CHAPTER 14 IMPLEMENT PLAN OF CHANGE Sun Microsystems provides a vast amount of products, which support multiple needs of customers.To ensure the best strategy, Sun Microsystems must carry through a plan to improve their current strategic position. When a business uses one strategy continuous, employees tend to become contented then fall into a relaxation zone. When Sun implements a new strategy, they could experience some resistance from employees because they did fall into that relieve zone. Implement Change When a business is ready to improve, management needs to be aware of three things, people, communication, and cookery. As John Kline explains in his article, Implementing organizational change is a difficult and critical task.It has always been that way and is getting more so with the intensify rate of change in most organizations. (Kline , 2007) Employees must be aware of the changes made and how it will affect them. It is important for managers to stay communicated with their staff and keep them informed of any changes as they take place. During the process, managers should be training employees so they are prepared for the new conversion. 20 History, Strategy, International CHAPTER 16 IMPROVEMENT RECOMMENDATIONS Sun has a scheduled work out for research and development.The current strategy has allowed this company the ability to build a strong position in technology. Sun purchased a software company to complete a software collection for service-oriented architecture (SOA). Unfortunately, since this purchase Sun has not regained any wooly-minded ground. Sun must research what is currently available for storage management software and reconsider improving the plan for role in mainframe systems. Sun should make a plan of time to review servers being sold. For example, newer technology will allow the company to pro vide things which older technology could not.A question Sun Microsystems must consider is how to manage replacements of damaged servers from customers when those busy servers have been replaced with newer models. Perhaps it is an opportunity for Sun to offer their customers a discount in such cases. In conclusion, Sun has built a strong business strategy to satisfy commercial and consumer buyers with multiple products. Because marketing is their responsibility, they must track sales and contest then readjust as necessary. Sun Microsystems is a defined and trusted computer corporation that international and domestic markets will work with. 1 History, Strategy, International 22 References Cangemi, R. R. (2008). The Formulation of an International Strategy. Pace University. p26-4. CIA-The World Factbook Italy. (2008). Retrieved August 11, 2008, from CIA vane settle https//www. cia. gov/depository library/publications/the-world-factbook/print/it. html Cnet Networks Inc. (2008). SWOT Analysis Definition. In BNet. com. San Francisco Cnet Networks, Inc. Driver, M. , Feinberg, D. & Weiss. (2008). Open Source at Sun Microsystems, 2008 (Research Note G00156448). Denver, CO Gartner. Fonseca, B. (2004, kinfolk 20).Sun, HP Focus on Storage Goal is to simplify SAN management. Eweek, p. 31. Government and authorities in Italy. (2008). San Jose, CA MAP XL Inc. Greenemeier, L. (2002, December 2). Automating the Data Center. InformationWeek (917), 65. Guth, R. A. , & Clark, D. (2004, April 5). Peace Program-Behind underground Settlement Talks New occasion of Tech Customers Microsoft, Sun Bury Hatchet, As Big Clients Demand Products Work together Gates Spotted in foeman Camp. Wall Street Journal, p. A1. Hoovers. (2008). 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(Original work published 1994) Retrieved August 17, 2008, from Quotations Page Web site http// www. quotationspage. com/subjects/success/ Sun Microsystems exportation Prohibitions Disclaimer International Trade Services. (2008). (Original work published 1994) Retr ieved August 17, 2008, from Sun Microsystems Web site http//www. un. com/sales/its/prohibitions. html Sun Microsystems Reports last(a) Results for Full Fiscal Year and tail Quarter 2008. (2008, August). Sun Newsletter. Sun Microsystems, Inc. (2008). History. Retrieved from Sun Microsystems, Inc. , http//www. sun. com/aboutsun/company/history. jsp Sun Solutions Center Milan, Italy. (2008) Retrieved on August 9, 2008 from Sun Microsystems http//www. sun. com/solutioncenters/locations/milan/ Suns Open Source Experiment. (2008, January). IT Week, 13. History, Strategy, International 24 SWOT Analysis. (2007). Original work published 1999) Retrieved August 17, 2008, from Quick MBA Web site http//www. quickmba. com/strategy/ dress up/ Wagner, M. (2000, Nov 13). Sun under Fire for Crashes IT Execs express Server Vendor was Unresponsive Hardware Fix for Memory Glitch is coming. Internetweek, PG10. History, Strategy, International CERTIFICATE OF AUTHENTICATION NATIONAL AMERICAN UNIVERSITY GRADUATE STUDIES Submitted to Dr. Richard H Gayer Submitted by Susan L. Elvins contour Strategy and Policy Date of compliancy September 11, 2008 Certificate of Authorship I hereby certify that I am the author of this document and any assistance I received in